The Grand Reimagining: All Stores Now Bed Bath & Beyond Home

In a monumental shift poised to redefine the home goods retail landscape, Overstock.com has announced a comprehensive rebranding initiative that will see all its physical and digital retail properties unified under the iconic name: Bed Bath & Beyond Home. This strategic pivot, a year in the making since Overstock acquired the intellectual property of the beloved yet troubled Bed Bath & Beyond brand, signals a bold new chapter for both entities and for shoppers nationwide.

The move is far more than a simple name change; it represents a meticulous fusion of Overstock's renowned value and logistical prowess with the aspirational essence and product breadth that once made Bed Bath & Beyond a household name.

Industry insiders and consumers alike have eagerly anticipated how Overstock would leverage its acquisition, and this rebranding offers a clear, confident vision for the future.

Scheduled for completion by September 2025, the transition will see all existing Overstock stores, along with newly established locations, proudly display the Bed Bath & Beyond Home signage.

Online, the existing Overstock.com platform will also fully integrate into the Bed Bath & Beyond Home digital experience, offering a seamless and enhanced shopping journey. Customers can expect a curated selection that blends Bed Bath & Beyond’s traditional categories—from bedding and bath essentials to kitchenware and home decor—with Overstock’s emphasis on unique finds and competitive pricing.

Executives at the newly branded entity emphasize that the strategy is built on understanding and respecting the legacy of Bed Bath & Beyond while infusing it with modern retail efficiencies and a forward-thinking approach.

The focus will be on creating an inspiring and accessible shopping environment, both in-store and online, where customers can discover quality products that elevate their living spaces without breaking the bank. The new stores are expected to feature updated layouts, interactive displays, and a renewed emphasis on customer service, aiming to rebuild trust and rekindle the joy of home shopping.

This rebranding is a testament to the enduring power of a recognized name and the innovative spirit of a company committed to revitalizing a retail giant.

By bringing Bed Bath & Beyond Home to the forefront, the company aims to solidify its position as a leading destination for all things home, promising a refreshed experience that honors the past while confidently stepping into the future of retail.