Revolutionary Partnership: Medirom Doubles Down on Worldcoin's Orb, Bringing Global Digital Identity to 200 Japanese Wellness Hubs

In a groundbreaking move set to redefine digital identity and customer engagement, MEDIROM Healthcare Technologies Inc. has announced a significant expansion of its pioneering collaboration with Worldcoin, the ambitious global identity and financial network co-founded by tech visionary Sam Altman and Alex Blania.

Building on the successful initial phase, Medirom is set to double the installation of Worldcoin’s innovative 'Orb' authentication device, bringing the total to an impressive 200 stores across its popular relaxation salon network in Japan.

This bold decision underscores Medirom’s unwavering commitment to integrating cutting-edge technology into the everyday lives of its customers.

The Orb, Worldcoin's unique biometric verification device, offers a privacy-preserving method to confirm 'Proof of Personhood' – ensuring that an individual is a unique human being. By embedding this technology within its wellness-focused 'Re.Ra.Ku' brand, Medirom is not just offering relaxation; it's ushering in a new era of digital trust and secure, seamless interactions for its clientele.

The initial deployment in June 2025 saw 100 Orbs successfully installed, met with considerable enthusiasm and positive reception from users.

This overwhelmingly positive feedback has been a key driver behind Medirom's decision to rapidly scale up the integration, highlighting a clear demand for innovative solutions that bridge the gap between physical services and the digital realm. The expansion to 200 stores signifies a robust vote of confidence in Worldcoin’s mission and the tangible benefits the Orb technology brings.

For Worldcoin, this partnership with Medirom represents a crucial stride in its ambitious goal to establish a global identity and financial network accessible to everyone.

By integrating 'Proof of Personhood' into real-world services like relaxation salons, Worldcoin is making significant inroads into Japan, a market renowned for its technological adoption and discerning consumers. This collaboration extends beyond mere device installation; it's about making a secure, verifiable digital identity a practical and beneficial part of daily routines.

Medirom is actively exploring a range of exciting benefits and loyalty programs for customers who choose to verify their World ID using the Orb.

Imagine a future where seamless check-ins, personalized wellness recommendations, and exclusive rewards are unlocked through a simple, secure biometric verification. This vision aligns perfectly with Medirom's dedication to enhancing the customer experience and fostering a loyal community.

This strategic alliance between Medirom and Worldcoin is more than just a technological deployment; it's a testament to both companies' forward-thinking approaches.

Medirom continues to demonstrate its innovative spirit by embracing and integrating transformative technologies, while Worldcoin advances its mission to create a truly inclusive global network. As the Orbs light up more locations across Japan, this partnership promises to reshape how we perceive and interact with digital identity, setting a new benchmark for convenience, security, and customer engagement in the wellness sector and beyond.