Reebok and Aditya Birla Group Join Forces with NorthEast United FC for a Fresh Kit Launch

On a breezy Saturday in Mumbai, the buzz was unmistakable as NorthEast United FC rolled out its brand‑new kit. The launch wasn’t just about a shirt – it was a celebration of a three‑way partnership that brings together Reebok, the Aditya Birla Group and the club’s co‑owner, Bollywood star John Abraham.

Standing shoulder‑to‑shoulder, Aryaman Vikram Birla – Director of the Aditya Birla Group and non‑executive director of Aditya Birla Lifestyle Brands – and John Abraham lifted the jersey for the first time, the crowd’s applause echoing the excitement of a new era.

“Sport in India is at a defining moment, and sportswear is becoming a powerful bridge between fashion and lifestyle,” Aryaman said. “Reebok, with its authentic heritage, fits perfectly into this narrative. Partnering with NorthEast United FC feels like a natural extension of our vision to connect with a passionate football community.”

For Reebok, the event marks a homecoming. After years of focusing on other sports, the iconic global brand is stepping back onto the Indian football stage, hoping the new jersey will serve as both a performance piece and a cultural touchstone for fans across the Northeast.

John Abraham echoed that sentiment, noting, “Reebok’s legacy speaks for itself. This collaboration is a milestone for us – it’s about ambition on the pitch and off it. We’re thrilled about the doors this will open for football in the region.”

From the Reebok side, Brand Head Arjun Ramamoorthy added, “Football gives us a genuine platform to engage a new generation. With NorthEast United FC, we’re tying our global credibility to a local passion that’s been thriving for decades.”

Mandar Tamhane, CEO of NorthEast United FC, summed it up succinctly: “The Northeast has talent, heart and a distinct football culture. Together with Reebok and the Aditya Birla Group, we aim to amplify that voice, raise standards, and inspire the next wave of players.”

The ceremony also featured several squad members – Gurmeet Singh, Buanthanglun Samte, Redeem Tlang and Lalrinzuala Lalbiaknia – each wearing the fresh kit with pride, underscoring the deep connection between the club’s identity and its community.

As the jersey makes its way onto the field, fans can expect more than just new colors; they’ll see a partnership that hopes to fuse global sports heritage with regional enthusiasm, a combination that could reshape Indian football’s landscape.