Microsoft Urges Xbox Owners to Trade In Their Series X/S Amid Sky‑High Prices and Shortages
- Nishadil
- October 20, 2026
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Xbox owners invited to sell their unused consoles to Best Buy for up to $375 in gift cards
Microsoft is nudging gamers with dusty Xbox Series X or S units to trade them in for Best Buy gift cards, hoping to ease soaring prices and chronic supply woes.
Earlier this week a simple email popped up on a few gamers’ feeds – “Got an unused Xbox Series X or S? We’ll give you up to $375 in Best Buy gift cards.” It sounds almost too easy, but that’s exactly the pitch Microsoft is using to coax owners of idle consoles back into the market.
The message, originally shared by a popular Xbox‑focused account on X, targets people who have either shelved their hardware, switched to PC, or simply never got around to playing their new box. The offer isn’t uniform; higher‑spec models – the ones with the biggest SSDs and the disc drive – fetch the top end of the $375 range.
Now, $375 may look generous at first glance, but it’s a far cry from the $800‑plus price tag the brand‑new Series X commands in most U.S. stores. Around the globe, the sticker price has ballooned even further as Microsoft grapples with component shortages and a strained supply chain. Still, when you stack it against what rivals like GameStop are willing to pay for a used console, Microsoft’s figure holds its own – maybe even edges ahead.
So, why is Microsoft suddenly so keen on a trade‑in program? Analysts think it’s a two‑pronged move. First, by working with Best Buy, Microsoft likely secured a decent margin on refurbished units that can be sold at a discount, pulling budget‑conscious shoppers into the Xbox ecosystem. Second, the influx of used hardware could help fill empty shelves without the company having to rush new production amid ongoing chip shortages.
When the firm announced a series of price hikes back in June, it also talked about interest‑free financing, buy‑now‑pay‑later options, and, crucially, “new programs with retail partners to provide previously played consoles at lower prices.” This trade‑in push is the latest, and perhaps most visible, piece of that puzzle.
Beyond the immediate cash‑in, there’s a bigger strategic picture. Microsoft’s revenue still leans heavily on Xbox Game Pass subscriptions and publishing deals, while the sheer install base of the Series X|S lags behind the PlayStation 5. By making a used console more affordable, the company hopes to attract new players who were previously priced out, bolstering its subscription numbers and, ultimately, its bottom line.
Of course, this isn’t a permanent fix. The tech world is still waiting for component costs – especially RAM and SSD chips – to ease. CEO Asha Sharma has hinted at a next‑gen “Project Helix” family that might lean on cheaper OEM parts and smarter memory management, but those plans are still under wraps.
For now, if you’ve got an Xbox gathering dust, the offer might be worth a quick look. It’s a modest sum, but it could be the nudge you need to finally upgrade your gaming setup, or at the very least, turn an unused piece of hardware into a gift card you can actually use.
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