Meta AI Unveils Muse – A Personal Assistant for iPhone (and Now Mac)

Meta AI rolled out a brand‑new iPhone app on September 8 called Muse. Think of it as a friendly chatbot‑style assistant that can handle everyday tasks, from drafting messages to pulling up calendar events.

What makes Muse stand out is the personal touch: you can pick a name and even give it a custom avatar, so the interaction feels a bit more human‑like. It’s a continuation of the trend where AI companies dress up their agents as relatable characters, much like the recent Grok Bot releases.

At launch the app was only available in the United States via the App Store, but Meta says they’re adding more regions over time. The service is free to start, though you’ll hit weekly usage caps unless you upgrade to a paid tier that unlocks higher limits and faster response times.

Security and privacy details were posted on Meta’s site, reassuring users that the data Muse accesses is under your control. You decide which apps, files, or calendars it can see, which is a nice reassurance for anyone wary of a “listening” assistant.

Just nine days after the iPhone debut, Meta announced a Mac app for Muse. The desktop version runs through the web at muse.ai and integrates with macOS apps, files, notes, and messages. It mirrors the iPhone experience—same customization options, same free‑with‑limits model—but lets you work straight from your computer.

All of this drops in the same month Apple introduced “Siri AI,” a modest upgrade to its voice assistant. While Siri AI can perform some actions, it’s not yet the fully‑agentic system that competitors like OpenAI, Anthropic, SpaceX AI, and Meta AI are racing to perfect.

If you’re curious, you can grab the iPhone app from the App Store now and keep an eye out for the Mac download link that Meta shared on its official channels. It’s still early days, but Muse could become a useful sidekick for anyone entrenched in the Apple ecosystem.