LVCVA Board to Review Landmark $120 Million Sale of Las Vegas Festival Grounds Land
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- October 15, 2025
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Las Vegas stands at the precipice of another transformative development as the Las Vegas Convention and Visitors Authority (LVCVA) Board of Directors prepares to review a landmark proposal. At its upcoming meeting, the board will deliberate on a non-binding term sheet outlining the sale of a prime 10-acre parcel of the Las Vegas Festival Grounds to a private developer, Brett Maly Companies, for an impressive $120 million.
This significant transaction, if approved, promises to reshape a vital corner of the city, bringing a dynamic mixed-use project to life.
The property in question is a coveted portion of the 26-acre Las Vegas Festival Grounds, strategically located at the bustling intersection of Las Vegas Boulevard and Sahara Avenue.
The proposed buyer, led by local real estate broker Brett Maly, envisions a comprehensive development that includes a hotel, residential units, and vibrant retail spaces. This vision aligns with the city's continuous evolution, seeking to blend tourism infrastructure with urban living and commercial opportunities.
LVCVA CEO Jackie Robinson articulated the compelling rationale behind the proposed sale.
The substantial revenue generated—a considerable jump from an initial offer of $60 million—would provide crucial funds for future LVCVA initiatives and potential strategic land acquisitions. Furthermore, the sale avoids what could have been a protracted and costly eminent domain battle, a path the LVCVA previously considered but ultimately decided against during the expansion of the Las Vegas Convention Center District.
This pragmatic approach underscores a commitment to efficient resource management and streamlined development.
The Las Vegas Festival Grounds, acquired by the LVCVA in 2015 for $185 million, has been a hub for various large-scale events. While 16 acres of the site are currently leased to Live Nation for ongoing entertainment purposes, the sale of the remaining 10 acres opens new avenues for development.
The LVCVA initially explored using eminent domain to acquire this land for the convention center expansion, particularly considering the site's proximity to facilities like the Sphere and its potential for events linked to Formula One racing. However, the current proposal for a private, mixed-use development represents a fresh direction, allowing the LVCVA to capitalize on its asset while fostering broader urban growth.
This isn't the first time the LVCVA has navigated complex real estate discussions.
Previous deliberations involved the acquisition of land for the iconic "Fabulous Las Vegas" sign, a process that drew considerable public interest. The current proposal, while different in scope, similarly touches upon the authority's role in shaping the city's landscape and economic future.
If the non-binding term sheet receives the board's endorsement, it will set in motion a detailed negotiation process, culminating in a binding agreement.
The $120 million sale is expected to significantly contribute to the LVCVA's financial health, helping to pay off existing bonds and empowering the authority to pursue other strategic land acquisitions crucial for the future growth and competitiveness of Las Vegas as a premier convention and tourism destination.
This potential sale signifies not just a transaction, but a strategic reinvestment in the city's vibrant future.
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