Hyundai's Daring Leap: Unveiling a Groundbreaking 2030 Vision to Reshape Global Mobility

Hyundai Motor Company is not just envisioning the future of mobility; it's actively building it, starting now. At its recent 2024 CEO Investor Day, the automotive giant unveiled its revolutionary 'Hyundai Motor Way' 2030 vision and an exhilarating product roadmap designed to propel it to the forefront of the global mobility industry.

This bold declaration underscores a commitment to delivering an optimized, seamless mobility experience while achieving impressive financial targets.

By 2030, Hyundai aims to achieve an operating profit margin of over 10% and significantly boost electric vehicle (EV) sales to a staggering 2 million units.

To fuel this transformation, the company plans an colossal investment of KRW 84.3 trillion across critical future-forward domains. This includes substantial allocations for EVs, next-generation hydrogen solutions, software-defined vehicles (SDVs), and pioneering future businesses like robotics and Advanced Air Mobility (AAM).

The electrification strategy is at the core of Hyundai's vision.

The company is set to launch an impressive array of 13 new EV models by 2030, comprising 11 Hyundai-branded vehicles and two luxurious Genesis models. Production capabilities are being scaled up dramatically, with new dedicated EV plants like the Hyundai Motor Group Metaplant America and the highly anticipated new EV plant in Ulsan, South Korea, coming online.

These facilities will produce next-generation EVs built on advanced dedicated platforms such as eM and eS, promising greater range, faster charging, and unparalleled driving experiences. Furthermore, Hyundai is diversifying its battery portfolio, embracing NCM, LFP, and groundbreaking solid-state battery technologies to meet diverse market needs and enhance performance.

The charging infrastructure will also see significant expansion through strategic partnerships with IONITY and Electrify America, alongside their Supernal AAM venture.

Beyond hardware, Hyundai is placing a massive bet on software-defined vehicles (SDVs). The focus here is on transforming the driving experience through connected services, seamless over-the-air (OTA) updates, and 'feature-on-demand' (FoD) capabilities, allowing for personalized vehicle functionalities.

Leveraging the expertise of Hyundai Motor Group's global software center, 42dot, the company will introduce an integrated controller architecture by 2026, paving the way for a sophisticated SDV operating system, ccOS, that will revolutionize how vehicles interact with their users and environment.

Hyundai's commitment to sustainability extends to its comprehensive hydrogen strategy.

While many focus solely on passenger vehicles, Hyundai sees immense potential in the commercial vehicle segment for hydrogen. The company is pursuing hydrogen-based solutions for clean logistics, efficient power generation, and future mobility applications, with an ambitious target of providing 3 million units of hydrogen for mobility by 2035.

This initiative underscores their holistic approach to a carbon-neutral future.

The vision doesn't stop at cars. Hyundai is actively developing future businesses in exciting new frontiers, including advanced robotics, Advanced Air Mobility (AAM) through its Supernal brand, and purpose-built vehicles (PBVs) designed for specific commercial and social applications.

These ventures represent Hyundai's proactive stance in shaping not just personal transportation, but the entire ecosystem of future mobility.

Financially, Hyundai is optimizing its structure to support these ambitious plans. The company aims for improved profitability and optimized capital efficiency, coupled with a robust shareholder return policy targeting a payout ratio of 25% or more.

This comprehensive strategy showcases Hyundai Motor Company's unwavering dedication to innovation, sustainability, and leadership in the rapidly evolving global mobility landscape, promising an exciting and transformative decade ahead.