Easton's Smart Move: Free Business Consulting Kicks Off to Boost Local Entrepreneurs

Running a small business is tough, right? Especially these days, navigating everything from market shifts to daily operational headaches can feel like an uphill battle. But Easton knows this, and they’ve stepped up with a truly fantastic new initiative. They’re now offering free, personalized business consulting right in City Hall – a real game-changer for local entrepreneurs.

This isn't just some general, run-of-the-mill advice; we’re talking about one-on-one sessions with genuine experts from Lehigh University's Small Business Development Center (SBDC). Think about it: professional guidance on everything from crafting a killer business plan to figuring out your marketing strategy, all without costing you a dime. It's like having a seasoned mentor in your corner, ready to help you tackle your biggest challenges and seize new opportunities.

The program officially kicked off in December 2023, and it’s set up as an initial one-year pilot. So, for the next little while, business owners in Easton can conveniently drop by Room 101 at City Hall every Thursday. It’s a thoughtful arrangement, making it much easier for busy owners to access the help they need without traveling far or disrupting their packed schedules.

Where's the money coming from for such a brilliant idea? Well, Easton is wisely utilizing $25,000 in American Rescue Plan (ARP) funds specifically for this purpose. It's a smart investment in the city’s economic future, directly supporting the backbone of our community – our local small businesses. This funding ensures that this invaluable resource is truly accessible to everyone who needs it.

The SBDC consultants are absolute pros, ready to tackle a whole range of business needs. Whether you’re struggling with getting financing, streamlining your operations, or even dreaming bigger about expansion, they're there to help you navigate those often-tricky waters. They bring a wealth of knowledge and practical experience to the table, tailored to your specific situation.

Getting involved is super straightforward. If you're an Easton business owner eager to tap into this resource, you can easily register through the Lehigh SBDC website or simply give them a call. They’re ready and waiting to assist you in taking your business to the next level.

Ultimately, this initiative is about more than just a few consultations. It's about empowering our local businesses, helping them not just survive but truly thrive. When our small businesses do well, the entire community benefits – jobs are created, our downtown buzzes with activity, and Easton becomes an even more vibrant place to live and work. It's a hopeful step towards a stronger, more resilient local economy, and I, for one, am excited to see the positive ripple effects it creates.