Dak Prescott Calls Cowboys Hot Takes ‘Comical’

It’s no secret that the Dallas Cowboys sit under a microscope that most teams can only dream of. This summer, quarterback Dak Prescott added another splash of color to the ever‑present glare by shouting, “It’s Super Bowl or bust,” a line that, honestly, could have been replaced with “the sky is blue” and still sparked a media frenzy.

Now, with a 2‑4 start to the 2026 season, Prescott seems more reflective. In a candid chat with Front Office Sports’ Baker Machado, he broke down why the Cowboys rank as the most valuable sports franchise in the world. “It’s credit to Jerry and his knack for getting a message out there,” Prescott said. “Whether you love the message or hate it, people are talking. When there’s an opinion, good or bad, eyes stay on the brand.”

Prescott chuckled when Machado mentioned Stephen A. Smith’s relentless fixation on the Cowboys, then admitted he tries to tune out the endless punditry. “Sometimes you think too highly of yourself when it’s good, and when it’s bad it feels unfair,” he explained. “But most of the time it’s just noise—click‑bait for the media.”

He stopped short of labeling the coverage “unfair,” noting that the franchise actually thrives on the attention. “Our owner welcomes it. The brand benefits from the buzz. At the end of the day, it’s just background noise for the guys in the locker room. We focus on what we can control on the field.”

Prescott summed it up with a seasoned sports‑world perspective: “When you aim to be the most noticeable franchise in all of sports, you can’t complain about the rain because you asked for the storm. We’re blessed with the platform, but the opinions—good, bad, or indifferent—don’t dictate what we do on game day. If we win, the media love us; if we lose, they’re still there.”

The next Monday Night Football showdown against the Philadelphia Eagles will likely add another chapter to the talking‑head saga, but for Prescott and his teammates, the playbook stays simple: win the game, let the chatter fade.