YouTuber MrBeast Says NO To Elon Musk’s Invite To Post On X: ‘My Videos Cost millions...'

It's the battle of monetization supremacy between Alphabet’s video hosting behemoth YouTube and Elon Musk’s wannabe everything app X/Twitter. The stakeholders are content creators who rake in millions, like James Stephen ‘Jimmy’ Donaldson, aka MrBeast. The 25 year old American YouTuber who first posted his video on the platform in 2012 at the tender age of 13 and went viral in 2017 has over 220 million subscribers.

The second most followed YouTuber earned and continues to make viral content on the platform. So when Elon Musk ‘ ’ a user's suggestion to post ‘em contents on X, the philanthropist multi millionaire politely declined with a caveat. Earlier in 2023, Elon Musk introduced the ‘ ’ program, which is open to users or organizations with an X Premium subscription and has a minimum of 500 followers, generating at least 5 million organic impressions on cumulative posts.

The minimum payout threshold for the program ranges between $50 and $10. Reacting to Musk’s comment, MrBeast remarked that it costs him millions to make videos. However, even if it gets billions of views on X, it won’t fund a fraction in terms of ROI. Nonetheless, he is open to testing his content on X in future once monetization is ‘really cranking.’ Every platform worth its salt is pegging on the creator's economy to survive, and X ain’t an exception.

Despite tall claims, the Elon Musk owned platform needs to be financially viable for the advertisers and the content creators. Here’s how the users are reacting to MrBeast’s polite refusal with memes. to tell to "show me the money." I want Jimmy to be happy with whatever deal they eventually land on.

Elon can't selfishly expect Jimmy to post here if it's a loss overall, he should understand the business side..