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When Bollywood's Bhai Meets the Bench: Salman Khan Under Fire for Pan Masala Ads

  • Nishadil
  • November 05, 2025
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  • 2 minutes read
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When Bollywood's Bhai Meets the Bench: Salman Khan Under Fire for Pan Masala Ads

Well, well, well, it seems even Bollywood's most enduring 'Bhai' isn't entirely immune to the occasional legal spotlight. Salman Khan, the superstar whose name alone can launch a thousand ships – or at least a blockbuster movie – is now facing a rather sticky wicket: a notice from a consumer court over allegedly misleading pan masala advertisements. It’s certainly a conversation starter, isn't it?

The trouble, you see, stems from the bustling city of Kota, where a local consumer court has, quite rightly, taken exception. An advocate, Rohitashwa Sharma, filed a complaint arguing that these particular ads featuring Khan were, to put it mildly, a tad deceptive. And frankly, one can understand why such concerns might arise. When a public figure of Salman Khan's stature lends his face to a product, there's an inherent trust, a sort of unspoken endorsement, that the public places in them. To then find the product's claims possibly exaggerated? That's a breach of trust, you could say.

The court, it seems, isn't taking this lightly. It has, quite formally, issued notices to Khan himself, along with the pan masala company, EasyMyTrip (which seems to be caught in the crossfire as well), and even the Central Consumer Protection Authority. They're all expected to respond, to present their side of the story, and perhaps clarify the exact nature of these advertising campaigns. It's a comprehensive approach, wouldn't you agree?

This whole situation, really, brings to the fore a crucial discussion about celebrity endorsements in India. Stars, they wield immense influence; their actions, their choices, and indeed, their paid appearances, often guide consumer behavior, sometimes subtly, sometimes overtly. But then, doesn't great power come with even greater responsibility? This isn't merely about a product's sales, but rather the broader impact on public perception and, dare we say, public health concerns that are often linked to such products.

One can only watch and wait to see how this unfolds. Will Khan's team offer a robust defense? Will the pan masala company clarify its advertising ethics? The Kota Consumer Court, for once, is playing a pivotal role in holding high-profile individuals and corporations accountable, ensuring that the trust placed in them isn't, in truth, misplaced. And that, dear reader, is a development worth noting.

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