Well, Would You Look At That? Michigan's Halloween Candy Crown Just Got A New Ruler.

Ah, Halloween! That glorious time of year when we, as a collective, embrace our inner child and indulge in all things spooky and, crucially, sugary. And every year, like clockwork, the fine folks at Kroger—bless their hearts for this important public service—delve into their reams of sales data to tell us, the people of Michigan, exactly what our sweet tooth truly craves. What's trending in the trick-or-treat bags, you ask? Well, gather 'round, because there’s been a seismic shift in the candy kingdom.

For what feels like an eternity, or at least a couple of years, Butterfinger held the coveted top spot, a crunchy, peanut-buttery titan dominating our autumn festivities. But not anymore, my friends. Not anymore. Because this year, according to Kroger’s deep dive into our collective candy habits from 2023, a new champion has emerged, and it’s one that truly understands the irresistible alchemy of chocolate and peanut butter. Yes, you guessed it, or perhaps you just secretly hoped: Reese’s Peanut Butter Cups have officially snatched the crown!

It's a big deal, honestly. A real sweet upset, you could say. Reese’s, with its iconic fluted paper cup and that perfect ratio of creamy, salty peanut butter to smooth milk chocolate, has ascended to Michigan’s number one Halloween candy. It truly begs the question: What took so long? For two years running, Butterfinger reigned supreme, a testament to its unique texture, but apparently, the classic combination of Reese's was just too powerful to ignore in the long run. And for that, we salute Michigan's discerning palates.

Now, while Reese’s enjoys its moment in the sun, or perhaps under the pale moonlight, let's not forget the other contenders who made Michigan’s top five. Holding firm at number two, still a strong showing, is our former champion, Butterfinger. Following close behind, bringing a burst of fruitiness to the mix, are Skittles at number three. Then, at four, another fruity favorite, Starburst, proving that sometimes, you just want to chew your candy for a good long while. And rounding out the top five? The ever-reliable, colorfully shelled, chocolatey goodness of M&M’s.

It’s a robust lineup, to be sure, reflecting a pretty diverse set of preferences, don't you think? From the sophisticated blend of peanut butter and chocolate to the playful tang of fruit chews and the pure comfort of M&M's. And speaking of comfort, it’s worth noting that before Butterfinger’s brief two-year stint, Snickers was the undisputed monarch for a whopping seven years straight! That’s commitment, folks. It just goes to show you how deeply ingrained these sweets are in our collective memory and, frankly, our cravings.

So, what does this all mean for your Halloween? Well, if you’re planning on stocking up for trick-or-treaters, perhaps a few extra bags of Reese’s might be in order. Or maybe, just maybe, you'll be one of those intrepid souls who bravely hands out the "less popular" candies, hoping to inspire a new generation of confectionery connoisseurs. Either way, it’s a sweet, sweet victory for Reese's, and another delightful chapter in Michigan's ongoing love affair with Halloween candy. Happy haunting, and even happier munching!