Vice Media Appoints Emily Spence as Chief Business Officer Amid Strategic Growth Push

In a significant strategic move, Vice Media Group has announced the appointment of Emily Spence as its new Chief Business Officer (CBO). This key hire comes as the pioneering youth media company, having emerged from bankruptcy protection, focuses intently on solidifying its financial footing and charting a course for robust, sustainable growth in an evolving digital landscape.

Spence, a veteran with a formidable track record in the media and advertising sectors, steps into this crucial role with the mandate to spearhead global revenue strategies.

Her primary responsibilities will include driving innovative brand partnerships, overseeing cutting-edge digital advertising initiatives, and optimizing Vice's monetization across its diverse portfolio, which spans digital, linear, and experiential platforms. Her expertise is expected to be instrumental in leveraging Vice's unique ability to connect with coveted Gen Z and Millennial audiences through its distinctive content.

Prior to joining Vice, Spence held a series of impactful leadership positions that underscore her acumen in scaling businesses and fostering significant revenue expansion.

She most recently served as the Global Chief Client Officer at Wavemaker, a prominent global media agency, where she was responsible for managing a vast portfolio of international clients and driving strategic growth for their brands. Her tenure at Wavemaker saw her develop and execute complex multi-market campaigns, demonstrating a deep understanding of the global advertising ecosystem.

Her career also includes a significant stint at Snap Inc., where she played a pivotal role in developing and growing its advertising business, helping brands effectively engage with the Snapchat generation.

This experience will be particularly valuable to Vice, given its strong emphasis on digital-native content and its connection with young demographics. Additionally, Spence's background includes leadership roles at GroupM and other major media organizations, further cementing her reputation as a strategic thinker and an accomplished revenue generator.

The appointment of Spence is seen as a clear signal of Vice Media Group's commitment to revitalizing its commercial operations and enhancing its market position.

Under the leadership of CEO Bruce Dixon, who has been steering the company through its post-bankruptcy phase, Vice is prioritizing stability and innovation. Dixon emphasized that Spence's proven ability to scale businesses and drive revenue made her the ideal candidate to help Vice capitalize on its global reach and influential content.

Vice Media Group, known for its bold, often edgy content across news, culture, and entertainment, maintains a vast global footprint, reaching millions of young people daily.

The company's unique voice and authentic storytelling continue to resonate strongly with its target demographic. With Spence now at the commercial helm, Vice aims to translate this engagement into substantial business growth, exploring new avenues for partnerships and ensuring its content effectively monetizes its significant audience.

This strategic hire is a key component of Vice's broader transformation efforts, signaling a proactive approach to addressing market challenges and seizing new opportunities.

As the media industry continues its rapid evolution, Vice Media Group, with Emily Spence leading its commercial charge, is poised to strengthen its position as a leading voice and innovator in youth-focused media.