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Unshakeable Dominance: Why Melius' Ben Reitzes Declares the iPhone Irreplaceable and Apple a Must-Own

  • Nishadil
  • September 09, 2025
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  • 2 minutes read
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Unshakeable Dominance: Why Melius' Ben Reitzes Declares the iPhone Irreplaceable and Apple a Must-Own

In a powerful statement echoing through the investment world, Melius analyst Ben Reitzes has delivered a resounding bullish call on Apple (AAPL), emphatically declaring that the iPhone is, quite simply, irreplaceable. This isn't just hyperbole; it's a deep dive into the unparalleled integration of Apple's flagship device into the fabric of modern life, positioning the tech giant for sustained dominance and robust shareholder returns.

Reitzes' conviction stems from a comprehensive understanding of what makes the iPhone unique.

It's more than just a piece of hardware; it's the gateway to a meticulously crafted ecosystem that captivates and retains users like no other. From the seamless synergy between hardware and software to the expansive universe of services – including the App Store, Apple Music, iCloud, and Apple Pay – every element works in concert, creating a user experience that is incredibly sticky.

This deep entanglement means that switching away from an iPhone isn't just buying a new phone; it's abandoning a whole digital life, a prospect most users find daunting, if not unthinkable.

The analyst points to Apple's unwavering brand loyalty as a critical driver. Year after year, despite fierce competition, iPhone users demonstrate some of the highest retention rates in the industry.

This isn't accidental; it’s the fruit of relentless innovation, superior design, and a commitment to privacy and security that resonates deeply with consumers. The iPhone has transcended its utility to become a status symbol, a productivity hub, and an entertainment device, all rolled into one indispensable gadget.

Looking ahead, the bullish outlook is further bolstered by Apple's strategic position in emerging technologies.

As artificial intelligence (AI) continues to evolve, the iPhone is perfectly poised to integrate and deliver cutting-edge AI capabilities directly into users' hands, further enhancing its indispensability. Moreover, the accelerating growth of Apple's Services segment provides a high-margin, recurring revenue stream that diversifies the company's financial profile beyond hardware sales, adding significant stability and growth potential.

Ben Reitzes' analysis serves as a powerful reminder that while market dynamics may shift, certain core assets remain unassailable.

The iPhone, with its unmatched ecosystem, profound user loyalty, and continuous innovation, stands as a testament to Apple's enduring strength. For investors seeking long-term value in a volatile market, Melius' bullish call on Apple and its irreplaceable iPhone paints a compelling picture of a company built for sustained success.

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Disclaimer: This article was generated in part using artificial intelligence and may contain errors or omissions. The content is provided for informational purposes only and does not constitute professional advice. We makes no representations or warranties regarding its accuracy, completeness, or reliability. Readers are advised to verify the information independently before relying on