Three ways Microsoft can challenge Google, Apple in mobile market

Microsoft is reentering the mobile business after CEO Satya Nadella admitted it was a mistake to exit. The company's deal with Activision Blizzard King gives them popular mobile games like Candy Crush Saga and Call of Duty, contributing to their $3.5 billion mobile revenue. Microsoft is also planning an alternative app store to challenge Apple and Google's monopoly.

Additionally, they have invested in artificial intelligence, launching AI powered products like Copilot. Google's Bard does not have a dedicated app yet. Last year, Microsoft CEO Satya Nadella said that one of his biggest 'mistakes' was the company exiting the smartphone business, adding that the company might have been able to do better.

The company has now again set its sights at the mobile business but in a different way. Here are three ways Microsoft can challenge Apple and Google – two of the leaders in the smartphone market. Microsoft's $69 billion Activision deal Microsoft went to great lengths to get its deal with Activision Blizzard King finalised in multiple regions and markets.

With the deal, Microsoft has two of the most loved games in the mobile ecosystem – Candy Crush Saga and Call of Duty . The former is one of the company’s most valuable assets, and a big contributor to its $3.5 billion of 2022 mobile revenue. It brought $721 million in revenue and Call of Duty, which also provides an expansion opportunity in its Xbox division, brought $243 million in 2022.

Partnering for mobile game store Microsoft’s deal with Activision has also provided the company enough engaging content to offer users. While the company is already preparing for cloud gaming, which currently is in a nascent stage – and also looking to give a tough competition to Apple and Google when it comes to app stores.

The company has already talked about an alternative app store to Apple’s App Store and Google Play Store where users can find games and other content. This may also help in forcing Google and Apple to work on their alleged monopoly that they enjoy in the mobile ecosystem. AI investments Artificial intelligence gave Microsoft a head start in the industry to quickly capture the market which slowly and steadily launches its own AI powered products.

Recently, Microsoft rebranded Bing Chat – one its successful AI products – to Copilot and launched apps for both Android and iPhones. Google’s Bard still does not have a dedicated app yet. Explore Your Financial Landscape with Personalized Credit Insights. FOLLOW US ON SOCIAL MEDIA Visual Stories Previous Here’s how many users top telcos have in India Gadgets 5G smartphones with 10GB or more RAM under Rs 25,000 Gadgets 5G smartphones launching in 2024 Gadgets Top 5 AR/VR headset companies worldwide in Q3 23 Gadgets 5G smartphones with in display fingerprint sensor Gadgets 10 ‘most popular’ YouTube Shorts in 2023 Gadgets 5G phones with IR blaster under Rs 30,000 Gadgets ISRO’s upcoming missions in 2024 Gadgets Reliance JioTV Premium subscription plans launched: All the details Gadgets 10 5G smartphones under Rs 35,000 Gadgets Next 1 2 3 Elections Chhattisgarh CM News MP CM News Rajasthan Election Results MP Election Result 2023 Chhattisgarh Election Result Mizoram Election Result TOP TRENDS India Covid Cases ISRO XPoSat launch Horoscope Today David Warner Happy New Year 2024 Wishes PM Modi Ayodhya Visit.