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The Startup That Wants Your Waking Hours: 'People Don't Sleep Here'

  • Nishadil
  • December 21, 2025
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  • 3 minutes read
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The Startup That Wants Your Waking Hours: 'People Don't Sleep Here'

A Delhi Startup's Job Ad Raises Eyebrows and 'Red Flags' with a Stark 'No Sleep' Disclaimer

A recent job posting from a Delhi-based startup went viral, not for its innovative role, but for a shocking disclaimer: 'People don't sleep here.' This audacious statement has ignited a fierce debate online about work-life balance, company culture, and what employees truly owe their employers in the high-stakes world of startups.

So, picture this: you're scrolling through job listings, perhaps on LinkedIn, dreaming of your next big career move. You spot an exciting opportunity at a Delhi-based startup – sounds promising, right? But then, nestled within the job description, a phrase jumps out at you, stopping you dead in your tracks. It's not about the salary, the perks, or the mission statement. No, it's a stark, almost audacious disclaimer: "People don't sleep here." Talk about a head-scratcher!

This isn't some fictional tale; it actually happened. A startup based in the bustling capital of India recently put out a job advertisement that quickly went viral for all the wrong reasons. That little line, "People don't sleep here," wasn't just a quirky remark; it became the centerpiece of a massive online debate, sparking outrage, concern, and a whole lot of head-shaking among job seekers and industry veterans alike. It really makes you wonder, doesn't it, what exactly they were hoping to achieve with such a statement?

Naturally, the internet exploded. Social media platforms, particularly LinkedIn, became a hotbed of discussion. Most people immediately flagged it as, well, a giant red flag. And honestly, who could blame them? In an era where "work-life balance" isn't just a buzzword but a crucial aspect of employee well-being, suggesting a culture of perpetual sleeplessness sounds less like dedication and more like a recipe for burnout. It paints a picture of a relentless, demanding environment where personal time and rest are, seemingly, non-existent. It’s enough to make anyone pause and think twice before hitting that "apply" button.

Of course, there were some who tried to rationalize it. "Maybe they mean they're incredibly passionate and driven!" some might argue. "It's just a way to filter out those who aren't committed to the startup hustle!" others might suggest. And sure, the startup world is known for its intense pace and demanding hours. Innovation often requires immense effort and dedication. But even so, explicitly stating that "people don't sleep here" feels less like a call to ambition and more like an open invitation to a toxic work environment, sacrificing health and personal life on the altar of corporate goals. There’s a fine line between dedication and exploitation, and this particular disclaimer seems to have crossed it for many.

This whole incident really shines a spotlight on a bigger conversation we're all having about modern workplace culture, especially within the startup ecosystem. It raises critical questions: What kind of message are companies sending to potential employees? What are the true costs of chasing success at any price? And, perhaps most importantly, what are job seekers willing to sacrifice for a career opportunity? The viral nature of this job post just goes to show that employees are increasingly prioritizing their mental health and personal boundaries. They're looking for workplaces that value them as whole individuals, not just as cogs in a tireless machine. Ultimately, a job should enhance your life, not consume every waking (and sleeping!) moment of it. Wouldn't you agree?

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