The Spreadsheet Socialite: One Man's Six-Year Quest to Quantify Friendship
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- February 18, 2026
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A Bengaluru Man Tracked His Social Life in Excel for Six Years, Revealing the Surprising 'ROI' of Friendships
Ever wondered if your social efforts are truly paying off? A Bengaluru man, Pranjal Bhagat, meticulously logged six years of his social interactions in an Excel sheet, uncovering fascinating and perhaps a little heartbreaking truths about friendship, effort, and the elusive concept of 'social ROI'. His viral findings spark a big conversation.
In an age where data dictates so much of our lives, from what we buy to what we watch, it was perhaps only a matter of time before someone turned that analytical lens onto something as inherently human and messy as friendship. Enter Pranjal Bhagat, a man from Bengaluru who, with an almost unbelievable dedication, spent six years diligently logging every single social interaction into an Excel spreadsheet. What he uncovered has now gone viral, sparking a huge conversation about how we measure – or perhaps shouldn't measure – our social lives.
Bhagat's project wasn't just a casual jotting down of names and dates. Oh no, this was a full-blown data science endeavor into human connection. He aimed to quantify what he termed 'social capital,' meticulously tracking time spent with friends, the frequency of interactions, and even categorizing new connections. It sounds almost clinical, doesn't it? But beneath the numbers, he was clearly searching for something deeply personal: an understanding of his own social ecosystem.
The results, shared recently on X (formerly Twitter), were nothing short of eye-opening. One of his most provocative conclusions? That 'new friends are negative ROI.' Let that sink in for a moment. He explained that these nascent connections demand significant upfront investment – time, energy, vulnerability – often without an immediate, or even eventual, return in terms of emotional support or shared history. It's a stark reminder that true bonds aren't forged overnight; they require consistent, long-term nurturing, much like a delicate plant.
His data further underscored the importance of a consistent core group. These are the friends, he found, who provide the most reliable 'social returns' over time. They're the ones you don't have to explain yourself to, the ones who know your history, who offer unconditional support. It's a comfortingly familiar sentiment, one that many of us intuitively understand but rarely see laid out in charts and graphs. The takeaway here is clear: nurture your established connections, for they are truly invaluable.
Another fascinating aspect of Bhagat's findings touched upon the finite nature of 'social energy.' You know, that feeling when you've had a packed weekend of events and you just need to retreat and recharge? His data seemed to confirm this, suggesting there's a limit to how much social investment we can realistically make before burnout sets in. It’s a gentle nudge to be intentional about where and with whom we expend our precious social reserves.
While some might find the idea of quantifying friendship a bit cold or even cynical, Bhagat's experiment serves as a powerful, albeit unconventional, mirror to our own social habits. It prompts us to consider: Are we genuinely investing in our friendships, or are we simply accumulating acquaintances? Do we prioritize depth over breadth? And in a world increasingly focused on efficiency, what does 'return on investment' truly mean when it comes to the human heart?
His viral post has certainly hit a nerve, sparking lively discussions online about the nature of modern friendship, the role of effort, and whether such an analytical approach helps or hinders our understanding of human connection. Perhaps the real value isn't in replicating his spreadsheet, but in pausing to reflect on our own social graphs, and perhaps, just perhaps, remembering to pick up the phone and truly connect with those who matter most.
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