The Real Depreciation Story of a 2021 Land Rover Range Rover

When you first saw the 2021 Land Rover Range Rover in the showroom, its price tag—just shy of $100,000—might have felt like an invitation to a lifestyle rather than a purchase. Yet, as with any luxury vehicle, the moment you drive it off the lot, the depreciation clock starts ticking.

Two years later, after putting roughly 30,000 miles on the odometer, the same Range Rover typically retails for about $70,000 to $75,000, according to recent market data. That’s a drop of roughly 25‑30% from the original MSRP. It’s not a catastrophic plunge, but it’s certainly enough to make a potential buyer pause.

Why does it lose that much value so quickly? First, the brand’s reputation for reliability has always been a bit… mixed. While Land Rover’s off‑road pedigree is unrivaled, the average owner reports more frequent trips to the service bay than you’d expect from a vehicle in this price bracket. Those repair concerns trickle down into resale prices.

Second, the luxury SUV market itself is a moving target. In 2021, a wave of new competitors—Mercedes‑GLE, BMW X5, and the refreshed Audi Q8—entered the arena with comparable features, often at a slightly lower price. As newer models appear, older ones, even just a couple of years old, start to look a bit dated.

Another factor that silently eats away at value is mileage. While 30,000 miles sounds modest, the average driver in the U.S. logs about 12,000 miles per year. For a luxury SUV, buyers often expect less wear, and each extra thousand miles can shave a few hundred dollars off the asking price.

That said, the Range Rover holds its ground better than many might think. Its iconic design and the sheer feeling of presence on the road keep demand steady. In markets where off‑road capability is prized—think parts of the UK, Australia, and the American Southwest—the depreciation curve flattens a bit after the initial steep drop.

In short, if you’re buying a 2021 Range Rover now, expect to pay around $70‑$75k, give or take based on condition, mileage, and regional demand. If you’re the owner planning to sell, budgeting for a 25‑30% loss in value over the first two years is a safe bet. And, as always, keeping up with maintenance and preserving that plush interior will help you fetch the higher end of that range.