The Quiet After the Storm: How an Anti-Crime Drive Reshaped Attari's Bustling Border
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- February 17, 2026
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Attari's Visitor Numbers Plummet: Operation Sindoor's Unintended Chilling Effect on India's Iconic Border Ceremony
An anti-crime operation in Amritsar's Attari, dubbed 'Operation Sindoor,' has inadvertently halved visitor numbers at the iconic Wagah-Attari border ceremony, sparking significant concern among local businesses and tour operators.
There’s a different kind of quiet settling over Attari these days, and honestly, it’s not the peaceful kind. The vibrant buzz, the sheer energy that usually defines the Wagah-Attari border ceremony – a truly spectacular display of patriotism and pomp – seems to have dimmed considerably. We’re talking about visitor numbers that have plummeted, nearly halving in recent weeks. And the reason? A recent initiative by the authorities known as 'Operation Sindoor.'
It all began around April 25th, when the Amritsar rural police launched what they described as a concerted effort to curb illicit activities within the hotels and guesthouses scattered across the Attari area. The aim, we’re told, was to crack down on things like prostitution, drug use, and even cases of individuals staying illegally. On the surface, who could argue with that? Keeping communities safe and law-abiding is, after all, a fundamental duty.
However, the execution, it seems, created an unforeseen ripple effect. What was intended as a crime-fighting measure quickly spiraled into a perception of 'moral policing,' particularly for unmarried couples. Imagine this: raids on hotels, questioning guests, and, unfortunately, an atmosphere where many felt scrutinized or even harassed simply for being there. It’s a delicate balance, isn’t it, between enforcing the law and making people feel welcome and safe, not just from criminals, but from undue suspicion.
And that's where the problem really started. People, especially young couples who perhaps traveled from afar to witness the magnificent border ceremony, began to get cold feet. The word spread, and a sense of apprehension took root. Why risk potential embarrassment or an uncomfortable encounter when you’re just trying to enjoy a tourist attraction? Consequently, visitor footfall dropped dramatically, from a bustling 25,000-30,000 daily attendees to a mere 12,000-15,000. It's a stark, almost heartbreaking, difference.
The impact, as you can probably guess, isn't just on the numbers. It hits home for the hundreds of local vendors, the rickshaw pullers, the small souvenir shop owners whose livelihoods depend entirely on this influx of tourists. Think about it: less than half the visitors means less than half the potential sales. Their once-thriving businesses are now struggling, their daily earnings slashed. They're left scratching their heads, wondering how to make ends meet, pleading with authorities to bring back the crowds without compromising safety.
To be fair, the police have maintained that Operation Sindoor was never about deterring tourists or engaging in moral policing. Their focus, they insist, remains on tackling serious crime. Yet, the current reality in Attari speaks volumes. There's a clear disconnect between intent and outcome, a communication gap that needs urgent bridging. The local community desperately hopes for clarity, for a way to ensure both safety and the continued vibrant flow of visitors that truly makes the Wagah-Attari border ceremony such a uniquely powerful experience.
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