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The Great Pop Culture Pivot: Anime's Triumphant Takeover at Hyderabad Comic Con

  • Nishadil
  • November 01, 2025
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The Great Pop Culture Pivot: Anime's Triumphant Takeover at Hyderabad Comic Con

Hyderabad, my friends, was buzzing – absolutely electric, in fact. The queues for Comic Con stretched, well, pretty much to the horizon, a rather vivid testament, wouldn't you say, to the city's undeniably fervent fan culture. And yet, as one eventually navigated the wonderfully chaotic, bustling aisles, a rather distinct and, frankly, fascinating trend just… emerged. It was the vibrant, colourful world of anime and manga, for once, truly eclipsing those traditional caped crusaders from Marvel and DC. Quite a sight, honestly.

You couldn't help but notice, right? Intricate Naruto costumes rubbed shoulders with fierce Demon Slayer characters; sleek, almost haunting Jujutsu Kaisen outfits were everywhere. Cosplayers, truly, were out in full force, proudly showcasing their unwavering allegiance to Japanese animation. And if you needed more proof, just look at the stalls! Anime merchandise – all those detailed action figures, vibrant posters, little keychains, and snazzy apparel – were doing a brisk, almost frenetic business. Honestly, they seemed to be outperforming the Western comic stalls, and quite significantly at that.

Now, take Siddharth Reddy, for instance. A 22-year-old student, dressed, of course, as Naruto – and looking rather good doing it, I might add. He articulated a sentiment, a feeling, really, that seemed to echo through so many of the younger attendees. 'Anime, it just has more depth,' he told us, a certain conviction in his voice. 'The characters feel more relatable, somehow, and their storylines? They often dive into these really complex themes that… well, they just resonate with us, you know? Superheroes are cool, sure. But anime? It just hits different.' And honestly, that phrase 'hits different' seemed to sum it up perfectly.

And this particular shift? It wasn't, couldn't be, lost on the vendors. Not for a moment. 'We used to sell tons of Marvel and DC comics,' Rahul Kumar, a vendor who, in truth, specializes in graphic novels, mused to us. 'But honestly, over the past few years, the demand for manga has just… skyrocketed. Seriously. People now come specifically searching for Naruto, One Piece, and even Attack on Titan volumes. It's a completely different demographic walking through these doors now.' And you could tell, just by looking around, he wasn't wrong.

Jatin Varma, the very founder of Comic Con India himself, certainly acknowledged this undeniable trend. And why wouldn't he? 'Anime has always been a part of Comic Con,' he explained, thoughtfully. 'But its popularity? It has genuinely exploded, truly, in just the last five years.' He pinpointed a key factor, of course: 'The sheer accessibility through OTT platforms, things like Netflix and Crunchyroll, has played an absolutely huge role.' He paused, then added, almost as a matter of fact, 'It’s not some niche interest anymore; not at all. It’s just… mainstream.'

Now, don't get me wrong, those stalwart traditional superhero fans still had their dedicated spaces, their passionate discussions, their unwavering loyalty. And that's fine, really. But the overall energy, that palpable buzz and undeniable excitement? It was, unequivocally, gravitating towards the dynamic, often fantastical, world of anime. You could hear it in the aisles – lively conversations dissecting character arcs from My Hero Academia, deep dives into the intricate lore of Genshin Impact, excited whispers about the upcoming seasons of popular series. Hyderabad Comic Con, for an awful lot of people, you could say, had, in truth, become less a convention and more an anime pilgrimage.

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