The Great Gig Divide: Why Workers See a Career, While Companies See a Quick Fix

India's gig economy is booming, but a significant disconnect is emerging between how workers perceive these flexible roles and how employers utilize them. A recent report by Taskmo Gig Index for Q4 2023 sheds light on this growing disparity, revealing that while a substantial number of gig workers view these assignments as integral steps in their career progression, companies predominantly see them as a temporary solution for short-term needs.

For millions across India, gig work is far more than just a stop-gap.

Data from the report indicates that over 70% of gig workers leverage these opportunities for critical skill development, viewing them as valuable experience that enhances their professional resumes. A remarkable 87% rely on gig work for primary or secondary income, underscoring its pivotal role in financial stability.

This perspective signals a profound shift, where gig roles are no longer just side hustles but foundational elements of a sustainable career path for a growing workforce.

However, the employer perspective paints a different picture. Companies, particularly those in logistics, e-commerce, retail, and BFSI sectors, primarily engage gig workers to meet fluctuating demands, fill staffing gaps, or handle specific, project-based tasks.

Their focus often remains on cost-efficiency and flexibility, with less emphasis on long-term career development for these contractual workers. This short-term mindset from businesses directly clashes with the aspirations of a workforce seeking growth and stability.

The Taskmo report highlights that last-mile delivery, sales, field operations, and data entry remain the most sought-after gig roles.

While these provide immediate operational benefits for companies, the inherent transient nature of these engagements, from an employer's viewpoint, creates challenges in worker retention and integration into the broader organizational culture. Companies face a dilemma: how to leverage the agility of the gig model while addressing the evolving expectations of a workforce that increasingly views gig opportunities as a pathway to career advancement.

This divergence in perception creates a 'gig divide' that both workers and companies must navigate.

For workers, the challenge lies in translating diverse gig experiences into coherent career trajectories and advocating for better benefits and job security. For employers, the imperative is to rethink their engagement strategies, potentially offering clearer pathways for skill development, recognition, and even pathways to full-time roles, to bridge the gap and harness the full potential of India's dynamic gig workforce effectively.