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The Great Black Friday Countdown: When Do the Holiday Deals Really Begin?

  • Nishadil
  • November 28, 2025
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  • 6 minutes read
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The Great Black Friday Countdown: When Do the Holiday Deals Really Begin?

Ah, Black Friday! Just the mention of it conjures up images of bustling stores, incredible deals, and maybe, just maybe, a little bit of shopping chaos. It's truly become this colossal kickoff to the holiday season, hasn't it? For so many of us, it’s not just about grabbing a bargain; it’s part of the annual tradition, a chance to find that perfect gift or finally splurge on something for ourselves without the guilt. But here's the thing, the landscape of Black Friday has shifted dramatically over the years. It’s no longer just a single, frenzied day after Thanksgiving; it’s evolved into a whole 'season' of sales, often stretching for weeks.

So, the million-dollar question for any savvy shopper out there becomes: when do these amazing deals actually start? You know, when should you really start paying attention so you don't miss out? The truth is, the traditional mad dash to the stores at the crack of dawn on Friday morning is, for many retailers, a bit of a relic. These days, the deals often begin long before your Thanksgiving turkey is even out of the oven, and the shift to online shopping has played a massive role in that.

Generally speaking, you can expect a few trends. Many retailers now kick off their Black Friday 'events' in early to mid-November, sometimes even earlier, slowly rolling out deals. Then, you'll see a big surge of online deals hitting on Thanksgiving Day itself, letting you shop from the comfort of your couch. Physical stores, on the other hand, typically reserve their true doorbuster sales for very early Black Friday morning, though many have opted to stay closed on Thanksgiving evening, respecting family time, and pushing everything to Friday.

Let's take a quick look at some of the big players and their typical strategies, keeping in mind that exact times can always vary a bit from year to year. First up, there’s Walmart. They are almost always at the forefront of the early-bird sales, known for their aggressive pricing and competitive deals. You can expect them to start dropping deals online well before Thanksgiving, often in staggered 'events' over several weeks. Their in-store doorbusters usually hit early Friday morning, but a good chunk of the action will already be live on their website.

Target tends to follow a very similar playbook. They're big on their 'Deal Days' or 'Early Black Friday' promotions, which usually begin a couple of weeks out from Thanksgiving. Keep an eye out for their RedCard benefits, too, as that often stacks with sale prices. Like Walmart, a significant portion of their Black Friday offerings will be available online on Thanksgiving Day, with some exclusive in-store deals saved for Friday morning.

If electronics are on your list, Best Buy is probably top of mind. They're notorious for those high-demand items that sell out fast! Historically, Best Buy launches some fantastic deals online on Thanksgiving Day, with the really big-ticket doorbuster items often being reserved for the physical store opening on Black Friday. It's wise to sign up for their emails and watch their website like a hawk in the weeks leading up to the holiday.

And let's not forget about the home improvement giants, Lowe's and Home Depot. While they might not spring to mind first for Black Friday, they offer some truly great deals on appliances, tools, and even holiday decor. Their sales typically start in early November, especially for bigger items, with additional discounts often appearing online and in-store around Thanksgiving week. It's worth a peek if you've got a renovation project or some major home purchases planned.

Kohl's is another one that gets into the spirit early, often kicking off their sales several weeks before Black Friday. What makes them unique is their famous Kohl's Cash, which you can earn on purchases and then redeem later. So, it's not just about the immediate discount; it's about the added value. They're a great spot for clothing, home goods, and small appliances, and their deals tend to stack nicely.

Finally, we have Costco. Their approach is a little different, as you might expect from a warehouse club. They tend to have a less frenzied atmosphere, but they still offer some incredibly solid deals, especially on electronics, jewelry, and bulk items. Their sales usually begin online the week of Thanksgiving, with a special holiday savings ad that typically comes out well in advance, giving members plenty of time to plan.

So, what’s the big takeaway for you, the eager shopper? Simple: be prepared and start early! Do your homework, compare prices across different retailers, and sign up for email alerts from your favorite stores. Decide what items are absolute must-haves and prioritize them. Don’t be afraid to utilize online shopping on Thanksgiving Day to grab those digital deals, saving your energy for any critical in-store runs on Black Friday itself. It's all about playing your cards right, you know?

Ultimately, Black Friday should be fun, not stressful. It's a fantastic opportunity to save money and get a head start on your holiday shopping or simply treat yourself. But remember, the best deal in the world isn't worth losing your peace of mind over. So, plan smart, shop savvy, and enjoy the thrill of the hunt. Happy holidays, and may your shopping cart be ever full!

Disclaimer: This article was generated in part using artificial intelligence and may contain errors or omissions. The content is provided for informational purposes only and does not constitute professional advice. We makes no representations or warranties regarding its accuracy, completeness, or reliability. Readers are advised to verify the information independently before relying on