The Enduring Power of Story: Manoj Joshi Debunks the 'OTT Myth' Ahead of IFFI 2025

As the grand preparations for the International Film Festival of India (IFFI) 2025 begin to take shape, there's a palpable buzz in the air about the future of cinema. It’s a conversation that has dominated industry circles for a while now, particularly with the explosive growth of streaming platforms. Amidst all this, Manoj Joshi, the esteemed Secretary of the Ministry of Information and Broadcasting, recently offered a refreshing perspective, effectively challenging what he termed the "OTT myth."

What exactly is this "OTT myth" he's referring to, you might ask? Well, it's this pervasive notion that the advent of Over-The-Top (OTT) platforms like Netflix, Amazon Prime, and Disney+ Hotstar has somehow rendered the traditional theatrical experience obsolete, or that only a select type of film thrives there. Many have come to believe that if a film isn't a massive blockbuster, its only hope lies in the digital realm. Joshi, however, suggests a much more nuanced reality, reminding us that the core appeal of cinema remains unchanged.

His central message, delivered with conviction, is beautifully simple: "Good films will always work." This isn't just wishful thinking; it's a profound statement about the enduring power of quality storytelling. Think about it for a moment. Whether a film is enjoyed in the hushed reverence of a dark cinema hall, surrounded by strangers, or cozied up on your sofa at home, its true impact hinges on its narrative, its performances, its ability to move, entertain, or provoke thought. The platform, in this grand scheme, is merely the delivery mechanism, not the determinant of its inherent worth or success.

Now, this isn't to say that OTT hasn't been transformative – far from it! These platforms have undeniably democratized access to content, offering a diverse array of stories from every corner of the globe and providing incredible opportunities for filmmakers. But let's be honest, there's still something utterly magical about the collective experience of watching a film on the big screen. That shared gasp, that communal laughter, the sheer immersion that only a darkened theatre can provide... it's irreplaceable for many of us. Joshi seems to champion a vision where both experiences coexist and even complement each other, enriching the overall cinematic landscape.

So, what does this mean for IFFI 2025? It suggests an inclusive festival, one that celebrates the entire spectrum of cinematic creation without prejudice. It implies a recognition that while digital platforms are a powerful tool for reach and engagement, they don't diminish the art form itself. IFFI, under this ethos, will likely continue its mission to spotlight exceptional cinema, whether it eventually premieres in multiplexes, arthouse cinemas, or streams directly into our living rooms. The focus remains steadfastly on the stories, the craft, and the vision of the creators.

Ultimately, Joshi's comments serve as a timely reminder that amidst all the technological shifts and evolving consumption habits, the heart of cinema beats strongest when fueled by genuine quality. It's a reassuring thought for filmmakers and cinephiles alike: if you create something truly compelling, something with soul, it will find its way into the hearts and minds of an audience. That, perhaps, is the real enduring truth.