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The Bloatware Battle: CMF Phone 1's Rocky Start and Nothing's Swift Course Correction

  • Nishadil
  • November 05, 2025
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  • 2 minutes read
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The Bloatware Battle: CMF Phone 1's Rocky Start and Nothing's Swift Course Correction

Remember the buzz around CMF, Nothing's sub-brand, and their debut phone, the CMF Phone 1? There was this real anticipation, a hope for something fresh, something... different in the budget smartphone world. Frankly, we've all been a bit starved for innovation in that particular segment, haven't we?

But then, almost as soon as it landed, a bit of a sour note crept in. Users, you know, the folks who actually buy these things, started noticing something a little off-putting, a definite deviation from the clean experience Nothing itself is known for. It wasn't just a minor oversight; this felt like a pretty fundamental clash with the very ethos Nothing had meticulously built.

We're talking about bloatware, plain and simple. Apps like Google Pay, LinkedIn, Facebook — they were all just… there. Pre-installed, right out of the box. And for a brand that prides itself on minimalism, on a streamlined, user-first approach? Well, it felt like a betrayal, frankly. A pretty significant misstep, you could say, especially for a device positioned to shake up the affordable segment.

The tech community, and certainly the early adopters, didn't hold back. Criticism was sharp, swift, and frankly, completely warranted. Nobody wants a brand new phone cluttered with apps they didn't choose, particularly when the promise was always about a cleaner, more intentional experience. It really did feel like a strange miscalculation for a company that generally understands its audience so well.

Now, here's where it gets interesting, and perhaps a tiny bit redeeming. To their credit, Nothing listened. And rather quickly, too. They rolled out an over-the-air, or OTA, update that gave users the power back. Suddenly, those pre-installed apps? They became removable. A small victory for consumer choice, wouldn't you agree? It shows that sometimes, just sometimes, shouting loudly enough does actually work.

Yet, and there's always a 'yet,' isn't there? While the app clutter can now be cleared, the story isn't entirely over. The CMF Phone 1 still features promotional content — advertisements, let's call them what they are — on the lock screen and within the notification panel. These, alas, remain steadfastly non-removable. It’s a bit of a mixed bag, isn't it? One step forward, maybe a half-step back, for now.

It really makes you wonder about the tightrope walk budget phone manufacturers often have to perform. How do you keep costs down? Sometimes, it seems, through these sorts of trade-offs. For Nothing, or rather CMF, this whole saga serves as a rather stark reminder that even in the more affordable tiers, user experience, particularly one free from unsolicited interruptions, is paramount. Building trust, after all, is a marathon, not a sprint, and every little detail counts.

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