The Baton Passes: A New Chapter Beckons for Visit Longmont's Leadership

It’s a moment of reflection, perhaps even a bit of wistful anticipation, for Longmont. You see, the organization tasked with telling our city’s story to the wider world – Visit Longmont, that is – is embarking on a pivotal new chapter. Their esteemed leader, Nancy Rezac, is, in truth, getting ready to hang up her hat, bringing a remarkable tenure to a close.

Rezac, a figure truly synonymous with Visit Longmont’s journey, has been a driving force since way back in 2013. And honestly, she ascended to the CEO position in 2021, a role she’s filled with, well, a distinct blend of passion and strategic insight. But all good things, as they say, must eventually pause, and her retirement, set for early 2026, marks a significant moment for the organization she helped shape.

So, what does this mean for Longmont? Plenty, it turns out. Visit Longmont, for those who might not know, isn’t just some city department; it’s a vital 501(c)(6) non-profit. It’s the engine behind promoting our town, drawing in visitors, fostering those bustling events, and ultimately, pumping energy into our local economy. And where does the funding come from? A slice of the city's lodging tax – a neat, direct link between tourism and reinvestment, you could say.

With such big shoes to fill, the search is, as expected, nothing short of national. They’re not just looking for a manager; they’re seeking a visionary, someone with the spark and the savvy to not only maintain Longmont’s current allure but to elevate it, to uncover new stories, and to invite even more people to experience what makes this city so special. It's a role, frankly, that demands both a keen business mind and a genuine love for community.

To ensure they find just the right person, a dedicated search committee has been formed. Guiding this important quest is board chair Robert Peccia, and they’ve wisely enlisted the expertise of Talent Citizen, a national recruiting firm. Because, let’s be honest, finding a leader who can champion a city's identity on a broader stage requires a truly meticulous, wide-ranging approach.

The hope, and indeed the goal, is to have a new CEO in place by the spring of 2026. This allows for a smooth, thoughtful transition, ensuring Visit Longmont doesn't miss a beat in its crucial mission. It’s an exciting time, a moment brimming with potential, as Longmont prepares to welcome the next architect of its destination story.