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The AI Stock Rollercoaster: Q3's Unveiling of Winners, Losers, and Lingering Questions

  • Nishadil
  • October 04, 2025
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  • 2 minutes read
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The AI Stock Rollercoaster: Q3's Unveiling of Winners, Losers, and Lingering Questions

After a phenomenal surge through the first half of 2023, the artificial intelligence sector faced a dose of reality in the third quarter. While the AI hype train continued to gather momentum, the stock market's performance for AI-centric companies told a more nuanced story, revealing a distinct split between the high-fliers and those that stumbled.

Investors, previously swept up in a tide of optimism, were reminded that even revolutionary technologies are subject to market corrections and fundamental valuation.

Morningstar, a leading independent investment research firm, meticulously tracks companies with significant exposure to AI. Their analysts categorise these 'pure-play' AI firms into three key groups: 'Enablers' (semiconductors, hardware providers forming the AI backbone), 'Integrators' (software and service companies embedding AI into existing solutions), and 'Innovators' (startups and firms developing entirely new AI-driven products).

This classification helps paint a clearer picture of where value truly lies within this rapidly evolving ecosystem.

For Q3 2023, the Morningstar Global Next Generation Artificial Intelligence Index, which tracks these companies, registered a modest decline of 0.8%. While this might seem insignificant compared to the broader market, it contrasts sharply with the blistering 36.7% gain the index had achieved year-to-date, indicating a cooling-off period and a more discerning eye from investors.

Among the standout performers, or at least those that maintained their strong year-to-date momentum despite a tougher Q3, were several critical 'enablers' and 'integrators'.

Nvidia (NVDA), the undisputed heavyweight of AI chip manufacturing, continued its reign, albeit with a slight Q3 dip. Its powerful GPUs remain indispensable for AI model training and deployment. Taiwan Semiconductor Manufacturing (TSM), another foundational 'enabler', saw robust demand. Other notable names included Qualcomm (QCOM), with its advancements in edge AI, and unexpected entries like Alibaba (BABA) and Samsung Electronics (SSNLF), underscoring the broad-based application of AI across various sectors.

However, Q3 also brought significant challenges for several companies, especially those categorised as 'innovators' or those with highly speculative valuations.

C3.ai (AI) suffered a substantial setback, experiencing one of the largest declines among AI stocks during the quarter. The company, focused on enterprise AI software, struggled with slower client acquisitions and a challenging sales environment, raising questions about its growth trajectory and competitive position.

Other prominent 'losers' included Palantir Technologies (PLTR), SoundHound AI (SOUN), Symbotic (SYM), and UiPath (PATH). Many of these firms had previously enjoyed stratospheric growth on the back of AI enthusiasm, making their Q3 corrections particularly sharp as investors reassessed their long-term viability and immediate profitability.

A critical takeaway from Morningstar's analysis is the persistent concern over valuation.

Even after the Q3 pullbacks, many AI stocks are still considered overvalued by their analysts. The exponential growth forecasts for AI have often led to investor exuberance, pushing stock prices beyond what current fundamentals might justify. Morningstar consistently advocates for a disciplined approach, urging investors to focus on companies with sustainable competitive advantages, strong cash flows, and realistic growth prospects, rather than chasing speculative trends.

In conclusion, Q3 2023 served as a vital reality check for the AI stock market.

While the long-term potential of artificial intelligence remains undeniable, the quarter demonstrated that not all AI-related companies are created equal. As the sector matures, fundamental analysis, careful valuation, and an understanding of a company's position within the AI ecosystem (enabler, integrator, or innovator) will be more crucial than ever for navigating this dynamic and often volatile investment landscape.

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