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The AI Revolution: One Founder's Bold Move to a Lean, Super-Efficient Team

  • Nishadil
  • February 24, 2026
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  • 3 minutes read
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The AI Revolution: One Founder's Bold Move to a Lean, Super-Efficient Team

Canadian Founder Cuts Team from 14 to 5, Calls AI Shift His 'Best Business Decision' Yet

A Canadian founder dramatically reduced his company's workforce from 14 to 5 employees by fully embracing AI, citing massive efficiency gains and calling it his best strategic move.

There’s a compelling buzz in the entrepreneurial world right now, and it’s all thanks to a bold move by a Canadian founder named Ethan Brown. He recently pulled off something quite remarkable, transforming his company, AAWS, by shrinking its team from a relatively robust fourteen people down to a lean, hyper-efficient five. And get this: he's calling it the "best decision" he's ever made for the business. Quite a statement, wouldn't you agree?

So, what's the secret sauce behind such a dramatic restructuring? You guessed it – artificial intelligence. Brown’s decision wasn’t about simply cutting costs; it was a strategic pivot, a complete embrace of AI tools and sophisticated automation to revolutionize how AAWS operates. Think of it less as downsizing and more as a super-optimization, where every remaining human role is amplified by powerful digital assistants.

The impact, according to Brown, has been nothing short of transformative. He's reporting an astonishing 85% reduction in payroll expenses – imagine what that does for the bottom line! But it’s not just about saving money. Projects that once took weeks or even months are now being completed in a fraction of the time. Plus, the quality of output? Apparently, it’s gone up a notch too, all thanks to AI handling the nitty-gritty, repetitive tasks with unwavering precision and speed.

Now, I know what some of you might be thinking: "Isn't this just replacing humans with robots?" Brown, however, sees it differently. He views AI not as a replacement for human ingenuity but as a phenomenal assistant. It frees up his remaining five core team members to focus on what humans truly excel at: creative problem-solving, strategic thinking, building client relationships, and innovating. These are the higher-value tasks, the ones that require that unique spark of human intuition and empathy that machines, for now at least, can’t replicate.

Picture this: AI diligently sifting through data, drafting initial content, automating scheduling, even managing complex analytics. This allows the human experts at AAWS to dedicate their energy to refining strategies, crafting truly original ideas, and fostering the kind of personal connections that genuinely drive a business forward. It's about leveraging the strengths of both, creating a truly synergistic work environment.

Brown's story offers a fascinating glimpse into the future of work, doesn't it? It suggests that rather than fearing AI, businesses might thrive by intelligently integrating it, not just to cut costs, but to unlock unprecedented levels of efficiency, creativity, and strategic focus. It’s a powerful testament to how forward-thinking leaders are navigating the evolving landscape of technology, proving that sometimes, less truly can be more – especially when "less" is augmented by intelligent automation.

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