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Samsung Unleashes Savage 'iCan't' Campaign, Hilariously Trolling Apple Over iPhone 17's Lack of Foldable Tech

  • Nishadil
  • September 11, 2025
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  • 1 minutes read
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Samsung Unleashes Savage 'iCan't' Campaign, Hilariously Trolling Apple Over iPhone 17's Lack of Foldable Tech

The fierce rivalry between tech giants Samsung and Apple has once again ignited, with Samsung launching a brilliantly pointed social media campaign aimed squarely at its Cupertino counterpart. As anticipation builds for Apple's rumored iPhone 17, Samsung has seized the moment to remind everyone what the iPhone, despite its innovations, still can't do: fold.

Using the hashtag #iCant, Samsung's recent tweets have taken the internet by storm, sparking a fresh wave of amusement and debate among smartphone enthusiasts.

The campaign is a direct, yet playful, jab at Apple's continued absence from the burgeoning foldable phone market, a segment where Samsung has been a pioneering force with its popular Galaxy Z Fold and Z Flip series.

While specific features of the iPhone 17 remain under wraps, the industry consensus is that a foldable iPhone is still a distant dream.

Samsung, ever the astute marketer, has capitalized on this perceived technological gap. Their 'iCan't' tweets cleverly highlight the everyday conveniences and unique form factors that only a foldable device can offer, subtly underscoring Apple's limitations without explicitly naming them.

This isn't the first time Samsung has used humor and direct comparison to gain an edge.

Over the years, the South Korean conglomerate has consistently taken playful digs at Apple's product announcements and features, often showcasing its own advancements in areas where Apple might be lagging. From headphone jacks to charging bricks, Samsung's marketing team knows how to hit where it hurts, albeit with a smile.

The current 'iCan't' campaign is a testament to Samsung's confidence in its foldable technology.

With multiple generations of foldable phones under its belt, Samsung has refined the user experience, making foldables a viable and desirable option for many. By contrast, Apple's loyal fanbase continues to wait for any indication of a similar innovation from their preferred brand.

Ultimately, this 'savage' online trolling serves a dual purpose: it entertains the masses and subtly reinforces Samsung's position as a leader in smartphone innovation, especially in the cutting-edge foldable segment.

As the tech world watches, one thing is clear: the battle for smartphone supremacy is as lively and entertaining as ever, and Samsung isn't shy about reminding us who's leading the fold.

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