Samsung Galaxy Unpacked 2024 – live reports from the Galaxy S24 launch event

Speaking of chips, the Galaxy S24 and Galaxy S24 Plus are tipped to use the new Exynos 2400 silicon outside the US and China. Normally that would make tech fans groan as the Exynos chips have always played second fiddle to their Snapdragon counterparts. But early Galaxy S24 benchmarks and the promise of improved hardware accelerated ray tracing could make for more impressive Exynos part than ever before.

Of course, Samsung will need to bring its A game to AI if it's to compete with the AI centric Pixel phones. But with a Qualcomm Snapdragon 8 Gen 3 tipped to be at the heart of the Galaxy S24 Ultra, and perhaps other Galaxy S24 models, the phone should have the hardware to power onboard AI tools.

For the Galaxy S24 series, generative AI is almost certainly going to yield Samsung's own take on Google's Magic Editor. But from the rumors of the Galaxy S24 being able to detect the tone of texts , I suspect there'll be more to the phone's AI than just image manipulation. Expect text translation, summaries and data extraction as a bare minimum.

'What the heck is generative AI?' I imagine you asking. Well, it's when artificial intelligence algorithms are used to make something new rather than serve up existing data or figure out if its a dog or a cat in a photo. ChatGPT is one example of generative AI. While the smart tech in Google's Pixel 8 and its Magic Editor is another.

Tech fanatics tout it as revolutionary, while others tend to think it may be a handy tool at best or a mess at worse. So I'd bet a small fortune (if I had one) on this Unpacked being very smartphone focused, with the official unveiling of the Galaxy S24 , Galaxy S24 Plus and Galaxy S24 Ultra taking place.

What may look like iterative upgrades are apparently tipped to come with a whole suite of generative AI features. Good morning! It's Roland Moore Colyer here, managing editor of Mobile Computing at TechRadar and your sherpa in the run up to Samsung Galaxy Unpacked 2024 and what we expect to be the launch of the Galaxy S24 series.

So join me, dear reader, as I chew over any last minute leak and rumors, as well as what we know so far..