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SAMHI Hotels: Why This Hospitality Gem Is Poised for a 65% Surge

  • Nishadil
  • August 22, 2025
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  • 2 minutes read
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SAMHI Hotels: Why This Hospitality Gem Is Poised for a 65% Surge

Prabhudas Lilladher has issued a resounding 'Buy' recommendation for SAMHI Hotels, setting an ambitious target price of Rs 300. This enthusiastic outlook is underpinned by the hotelier's stellar Q4FY24 performance and a strategic roadmap that promises significant growth, signaling a potential upside of a remarkable 65% from its current market price of Rs 182.

Analysts are particularly impressed by SAMHI's robust operational metrics and shrewd business expansions.

The optimism surrounding SAMHI Hotels stems from its impressive financial trajectory. The company reported a consolidated Profit After Tax (PAT) of Rs 25.5 crore in Q4FY24, a monumental leap from the Rs 74.3 crore loss it registered in the corresponding quarter last year.

This dramatic turnaround is a testament to strong demand within the hospitality sector, leading to higher occupancy rates and an improved average room rate (ARR).

A pivotal factor driving this positive sentiment is SAMHI's strategic focus on expanding its high-quality hotel portfolio. The recent acquisition of the Courtyard by Marriott in Bhopal, adding 100 keys, further solidifies its market presence.

This acquisition aligns perfectly with SAMHI's asset-light management strategy, where it leases and manages properties under renowned international brands such as Marriott, IHG, and Hyatt. This approach not only optimizes operational efficiency but also leverages the global brand recognition and distribution networks of its partners.

Looking ahead, Prabhudas Lilladher forecasts an impressive 20% Compound Annual Growth Rate (CAGR) in the company's Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) over FY24-26E.

This projection is fueled by an expected improvement in both average room rates and occupancy levels. The brokerage highlights SAMHI's unique positioning within the premium segment of the hospitality market, catering to both business and leisure travelers, a segment experiencing robust recovery and sustained growth.

SAMHI's post-IPO deleveraging of its balance sheet has also contributed significantly to its improved financial health, paving the way for future expansions and strategic investments.

The upcoming opening of the Novotel in Bhubaneshwar is another key milestone, set to further enhance its revenue streams. With a strong pipeline of new properties, a focus on premium offerings, and strategic brand partnerships, SAMHI Hotels appears exceptionally well-placed to capitalize on the booming travel and tourism industry.

Investors are advised to consider this hospitality player as a strong candidate for long-term growth.

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