Riyadh Air Unveils Groundbreaking London Flights and Revolutionary Sfeer Loyalty Program

Get ready to soar! Riyadh Air, Saudi Arabia’s new world-class airline, is set to make a spectacular global debut with its inaugural flights to London Heathrow (LHR), commencing daily operations from December 2024. This landmark announcement, unveiled at the prestigious Arabian Travel Market, signifies a monumental leap forward in connecting the Kingdom to the world and underscores the ambitious goals of Saudi Vision 2030.

Passengers can anticipate a seamless travel experience with daily flights between Riyadh (RUH) and London Heathrow (LHR) operating from Terminal 4.

This strategic route is more than just a flight path; it's a bridge, linking two dynamic global capitals and fostering unprecedented opportunities for business, tourism, and cultural exchange. Riyadh Air's CEO, Tony Douglas, emphasized the critical role of these inaugural flights in realizing Saudi Arabia's vision of becoming a global aviation hub.

But the excitement doesn't stop there.

Riyadh Air also pulled back the curtain on "Sfeer," a revolutionary new lifestyle and loyalty program designed to redefine guest experience. Moving beyond conventional airline points, Sfeer – meaning "ambassador" in Arabic – promises an exclusive world of personalized rewards and unparalleled experiences, both in the skies and on the ground.

This groundbreaking program is crafted to engage travelers with unique benefits, catering to a sophisticated global clientele.

The innovation behind Sfeer is fueled by strategic partnerships with global leaders. A significant collaboration with Mastercard will enhance the program’s offerings, allowing members to earn and redeem points across an extensive network of travel, hospitality, technology, and lifestyle brands.

Additionally, a pivotal Memorandum of Understanding (MoU) with Saudi National Bank (SNB) will further amplify the program's reach, offering seamless financial integration and exclusive benefits to members. Another key partnership was formalized with London Gatwick Airport, strengthening Riyadh Air's presence and connectivity in the UK market.

Sfeer is poised to offer founding members a suite of elevated privileges, including exclusive access, personalized services, and unique engagement opportunities before their first flight even takes off.

This forward-thinking approach ensures that loyalty is not just rewarded, but celebrated, fostering a deep connection between the airline and its valued guests.

Riyadh Air's vision extends far beyond London. The airline is on a mission to connect Riyadh to over 100 destinations worldwide by 2030, transforming the Kingdom into a vibrant global hub.

Committed to sustainability and leveraging cutting-edge technology, including AI and predictive analytics, Riyadh Air aims to set new benchmarks for aviation excellence. Every aspect of the guest journey is meticulously designed to offer an exceptional, personalized, and memorable experience, embodying the spirit of Saudi hospitality and innovation.