Revving Up Firestone: A $26 Million Porsche Dealership is on the Horizon
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- September 20, 2025
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Firestone, Colorado, is about to experience a thrilling transformation as plans for a magnificent $26 million Porsche dealership roar into existence. This isn't just another car lot; it's a testament to the region's burgeoning growth and a bold statement of luxury, spearheaded by the renowned Bob Watson of Prestige Imports.
The vision for this opulent automotive haven is taking shape on a sprawling 7-acre site, promising to become a beacon for high-performance vehicle enthusiasts across Northern Colorado.
While the final paperwork and approvals are still navigating the channels of the town’s planning commission and trustees, the excitement is palpable for what this development will bring to the community.
Watson, a name synonymous with luxury automotive retail in Colorado, is no stranger to crafting exceptional spaces for iconic brands.
His legacy includes successful ventures like Audi Denver and the existing Porsche dealership in Highlands Ranch, setting a high bar for what Firestone can expect. This new facility, anticipated to be completed in late 2025 or early 2026, will be a state-of-the-art marvel, designed to cater to every whim of the discerning Porsche owner.
Imagine a gleaming showroom showcasing the latest models, from the iconic 911 to the sophisticated Taycan, all bathed in natural light.
Beyond the display, the plans detail advanced service bays equipped with cutting-edge technology to maintain these precision machines. There will also be a dedicated car wash facility, ensuring every Porsche leaves pristine, and ample space to accommodate approximately 120 vehicles, both new and pre-owned.
But the impact of this $26 million investment extends far beyond the sleek lines of a 911.
It's a significant economic catalyst for Firestone. The dealership is poised to create a substantial number of new jobs, from sales and service technicians to administrative roles, injecting vitality into the local job market. Furthermore, it promises to boost local tax revenues, providing funds for essential community services and infrastructure improvements.
Firestone's appeal as a location for such a high-profile investment is clear.
Its strategic position, coupled with the rapid expansion of the surrounding areas, makes it an ideal hub for luxury retail. This Porsche dealership signifies a new chapter for the town, elevating its status and drawing in a clientele that appreciates both innovation and elegance.
As the final approvals are sought, the anticipation builds.
Firestone is not just getting a car dealership; it's welcoming a symbol of prestige, a hub of technological excellence, and a significant contributor to its prosperous future. Get ready, Colorado – the roar of a new Porsche era is coming to Firestone!
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