Revolutionizing Game Day: Cleveland Browns Pioneer True Circularity with Recycled Souvenir Cups

The Cleveland Browns are set to redefine what it means to be a sustainable sports franchise, announcing a groundbreaking initiative that will see their stadium souvenir cups transformed into a symbol of true circularity. In a landmark collaboration with PureCycle Technologies and Covestro, the Browns are implementing a first-of-its-kind closed-loop system for their fan-favorite cups, making them the first NFL team to achieve such an ambitious environmental feat.

Starting this upcoming season at Cleveland Browns Stadium, fans will be drinking from cups made with PureCycle's revolutionary PureFive™ ultra-pure recycled (UPR) polypropylene resin.

This isn't just about using recycled content; it's about closing the loop entirely. After the final whistle blows and the stadium empties, these cups will embark on a unique journey: collected, cleaned, and then sent to PureCycle's state-of-the-art recycling facility in Ironton, Ohio. There, they'll be meticulously transformed back into PureFive™ resin, ready to be remade into brand new, high-quality souvenir cups for future games.

This pioneering endeavor goes far beyond simple recycling; it's a bold leap towards a circular economy where waste is virtually eliminated.

PureFive™ resin stands out because it allows for plastics to be recycled repeatedly without degradation in quality, addressing one of the biggest challenges in plastic recycling. This means the vibrant, durable cups fans hold won't just be a one-time use item destined for a landfill, but rather a perpetual resource, endlessly reborn to enhance the game day experience while safeguarding our planet.

The partnership highlights a shared commitment to environmental stewardship across industries.

PureCycle provides the innovative resin technology, Covestro brings its expertise in material solutions to ensure the cups meet the highest standards, and the Cleveland Browns, alongside their concessions partner Aramark, are putting these sustainable solutions into action directly for their fanbase.

This collective effort not only slashes waste and reduces the stadium's carbon footprint but also serves as a powerful testament to what's possible when innovation meets dedication to a greener future.

The Cleveland Browns are not just playing for wins on the field; they're scoring major victories for the environment, setting a new gold standard for sustainability in professional sports.

This initiative proves that with the right technology and committed partners, a truly circular economy is not just an aspiration, but a tangible reality, one souvenir cup at a time.