Pune Takes Charge: New Rules to Beautify Flyovers and Bridges by Streamlining Advertisements

Pune is set to undergo a significant visual transformation, as the Pune Municipal Corporation (PMC) has unveiled a crucial new policy to regulate outdoor advertising on the city's vital infrastructure. In a move hailed by urban planners and citizens alike, the PMC has declared that advertisements on flyovers and bridges will now be strictly limited to designated spots, bringing an end to the chaotic spread of hoardings.

This decisive action stems from a growing concern over public safety, the erosion of urban aesthetics, and potential risks to the structural integrity of these crucial public assets.

For years, the proliferation of unregulated billboards and banners has not only obstructed views and cluttered the cityscape but also raised serious questions about the safety implications of large structures affixed to bridge supports and overhead crossings. The new policy aims to mitigate these concerns comprehensively.

The PMC’s hoarding department has spearheaded this initiative, issuing a public notice inviting suggestions and objections from all stakeholders.

This transparent approach underscores the corporation's commitment to democratic governance, ensuring that the voices of citizens, advertisers, and businesses are heard before the final implementation of the policy. The deadline for submitting feedback provides a crucial window for public engagement.

Under the new directives, existing advertisers who have placed hoardings at non-designated or unauthorized locations on flyovers and bridges will be mandated to remove them.

This zero-tolerance approach to illegal advertising is expected to clear up visual clutter rapidly and pave the way for a more organized and visually appealing urban environment. The PMC is poised to enforce these regulations rigorously, signaling a new era for outdoor advertising within the city limits.

This forward-thinking policy is more than just a crackdown on illegal hoardings; it's a strategic step towards enhancing Pune's urban planning and beautification efforts.

By centralizing advertisements to approved areas, the city aims to strike a balance between allowing commercial promotion and preserving the integrity and beauty of its infrastructure. The long-term vision is a safer, cleaner, and aesthetically superior Pune, where public spaces are prioritized, and advertisements serve their purpose without compromising the city's charm or its citizens' safety.