Nintendo’s President Announces Plans to Fight Pokémon Card Scalping After Massive Print Run Still Can’t Satisfy Fans

When you stroll into a hobby shop these days, the usual rows of Pokémon booster packs are often nowhere to be seen; empty shelves have become the new normal.

Fans of all ages, from nostalgic collectors to kids hoping to pull that shiny Charizard, are left staring at ‘out of stock’ signs while online listings sky‑rocket to triple or even quadruple the retail price.

At Nintendo’s latest quarterly briefing, president Shuntaro Furukawa finally broke his silence. He admitted the company ‘recognizes the frustration’ and promised ‘concrete steps’ to tackle the scalping frenzy that’s been inflating resale prices to absurd levels.

According to Furukawa, Nintendo will work closely with retailers to enforce stricter purchase limits, tighten verification systems for online orders, and even explore a way to flag bulk‑buying patterns before the cards leave the warehouse.

He also hinted at a partnership with regional authorities to curb illegal resale operations, saying, ‘We are not just looking at internal measures; we’ll cooperate with law‑enforcement where needed.’

The timing is interesting because, despite reports that Nintendo printed billions of Pokémon cards this year, the supply chain still feels the pinch. Analysts say the sheer popularity of new sets, combined with a surge of speculative buying, has outstripped even those massive production runs.

Meanwhile, the secondary market shows no signs of cooling. Recent data from resale platforms shows average prices for the most sought‑after packs hovering around three times their suggested retail price, and some ultra‑rare cards have fetched six‑figure sums.

Furukawa concluded with a simple promise to the community: ‘We want every fan to have a fair chance at enjoying the cards without feeling forced to turn to the gray market.’ Whether those words translate into real‑world change remains to be seen, but at least Nintendo is finally addressing the issue head‑on.