MIPCOM Navigates a New Era: Attendance Shifts as MIP London Emerges for a Curated Future

The global content industry is witnessing a transformative period, and MIPCOM, a cornerstone event for television and content professionals, is actively evolving with it. While MIPCOM 2025 in Cannes saw a notable dip in attendance, declining from 10,500 participants in 2024 to approximately 8,500-9,000, and a decrease in buyer numbers from 3,000 to around 2,500-2,600, this shift is not signaling a retreat but rather a strategic recalibration by organizer RX France (formerly Reed Midem).

RX France attributes the attendance adjustments to a confluence of factors, including the broader global economic slowdowns and ongoing geopolitical tensions.

However, more significantly, the reduction reflects a deliberate and conscious strategy to pivot towards a more 'curated,' higher-quality event experience. The aim is to foster an environment where high-level decision-makers can engage in more focused and productive discussions, moving away from the sprawling, mass-market gatherings of the past.

Looking ahead, a major part of this strategic evolution is the eagerly anticipated launch of MIP London, officially confirmed for February 24-27, 2026.

This new 'boutique event' is meticulously designed to cater specifically to senior executives, with a target attendance of 1,500-2,000 participants. Its core focus will be on the critical early stages of content creation: pre-sales, co-production deals, and financing. By concentrating on these high-value interactions, MIP London aims to become an indispensable hub for development and investment within the industry.

The introduction of MIP London does not mean the end of MIPCOM in Cannes.

Instead, the two events are envisioned to complement each other, each serving distinct, crucial functions. While MIP London zeroes in on the nascent stages of content, MIPCOM in Cannes is expected to continue its legacy as a vital, albeit evolving, market for post-sales, distribution, and showcasing completed projects.

This dual-event strategy reflects a sophisticated understanding of the content lifecycle and the varied needs of industry professionals at different stages of production and sales.

Ultimately, RX France's proactive approach signals a clear commitment to adapting to the changing dynamics of the international content market.

The shift from large, general gatherings to more specialized, efficient, and targeted events like MIP London is a testament to the industry's drive for greater efficacy and more meaningful engagement. This strategic adaptation promises a future where content markets are not just larger, but smarter, more focused, and ultimately more valuable for their participants.