MINISO Land Shanghai: A Platinum-Winning Wonderland of Joy and Design Excellence!

Shanghai, a city renowned for its innovation and vibrant culture, is now home to a true design marvel: MINISO Land Shanghai. This extraordinary global flagship store has just secured the coveted Platinum Award at the MUSE Design Awards 2025 in the fiercely competitive Product Design - Interior Design category, solidifying its status as a global benchmark for immersive retail experiences.

Opened in October 2023, MINISO Land Shanghai is far more than just a store; it’s a fantastical journey designed to ignite joy and spark imagination.

Conceived and meticulously brought to life by MINISO, this unique space embodies the brand’s core philosophy of delivering "Joyful & Dreamy" experiences through innovative design and delightful products. The Platinum recognition from the MUSE Design Awards, an international platform celebrating excellence across various design disciplines, is a testament to MINISO’s unwavering commitment to pushing creative boundaries.

Stepping into MINISO Land Shanghai is like entering an enchanting world where beloved characters and playful interactions await around every corner.

The store masterfully integrates cutting-edge design with engaging elements, creating an environment that appeals to visitors of all ages. One of its standout features is the dedicated IP collaboration zone, a vibrant hub where fans can immerse themselves in the worlds of iconic franchises like Sanrio, Disney, and Pokémon.

These partnerships are central to MINISO’s strategy, allowing the brand to offer unique, high-quality merchandise that resonates deeply with consumers.

The interior design itself is a spectacle of creativity. Giant gashapon machines, interactive displays, and cleverly arranged product zones transform shopping into an adventure.

Every detail, from the whimsical signage to the dynamic lighting, contributes to an atmosphere of wonder and discovery. The design team focused on creating a flow that encourages exploration, inviting visitors to linger, play, and connect with the brand’s joyful essence.

Strategically located in Shanghai, MINISO Land has rapidly become a must-visit destination, drawing both local residents and international tourists.

It perfectly encapsulates MINISO’s vision of building a "Fun-tastic" world – a place where consumer interaction and brand engagement go hand-in-hand with retail. This flagship store isn’t just about selling products; it’s about creating lasting memories and reinforcing MINISO’s position as a lifestyle brand that understands and caters to the desires of its diverse customer base.

The triumph at the MUSE Design Awards 2025 underscores MINISO's global ambitions and its successful IP-driven product strategy.

By consistently innovating and collaborating with top-tier intellectual properties, MINISO continues to expand its international footprint, bringing its distinctive blend of affordability, quality, and joy to markets worldwide. MINISO Land Shanghai stands as a shining example of this strategy in action, proving that thoughtful design can elevate the retail experience from transactional to truly transformational.

This Platinum Award is not just an accolade for MINISO; it’s a recognition of design excellence that inspires and entertains.

It celebrates the power of creativity to craft spaces that aren't just aesthetically pleasing, but deeply engaging and emotionally resonant. MINISO Land Shanghai truly is a dream made tangible, offering a blueprint for the future of retail.