Microsoft reveals new Copilot Pro subscription service that turbo charges the AI assistant in Windows 11 for $20 a month

Microsoft is taking Windows Copilot to the next level with Windows Copilot Pro and bringing Microsoft 365 Copilot to businesses of all sizes. Windows Copilot and 365 Copilot are Microsoft’s newest AI digital assistants to help users with all kinds of tasks and projects that we were introduced to last year, and they’re getting a major boost with higher tier AI functionality.

Microsoft is officially debuting Copilot Pro, available for individual users to subscribe to for $20 per month (per user) starting today January 16. This version of Copilot will allow individuals to upgrade their productivity and user experience with the best Copilot has to offer in terms of AI features, capability, performance speed and being able to access Copilot at peak times.

This will also grant users with a Personal or Home subscription access to Copilot Pro in Microsoft 365 apps like Word, Excel, OneNote, and available for PowerPoint on PC, Mac and iPad. This is similar to the existing Microsoft 365 Copilot made for enterprise customers , which requires an enterprise subscription, but now these Copilot AI capabilities will be available to Microsoft 365 Personal and Family subscribers as well.

If you choose to sign up for Copilot Pro , it will grant you priority access to the latest OpenAI models, like the state of the art GPT 4 Turbo from OpenAI, and enable you to build and tailor your own Copilot GPT bot to a topic of your choosing. Copilot Pro will give users greater agency in how and what they Copilot Pro by allowing them to toggle between models and try out different options to optimize their experience.

Users will be able to build and mold these personalized Copilot GPTs in a brand new Copilot GPT Builder (similar to the commercial version launched last year) by answering some straightforward prompts, and Microsoft assures us it’s coming soon. You can also look forward to an upgrade to the AI image generation from Microsoft with Image Creator from Designer (formerly known as Bing Image Creator).

With Copilot Pro, you’ll get one hundred boosts (accelerated image generation processes), greater image detail and quality, and the landscape image format. Along with the introduction of Copilot Pro for individual use, Copilot for Microsoft 365 will be available to more types of commercial customers, particularly small and medium sized businesses.

From now on, there’s no employee minimum, lower prerequisites, and more availability of Copilot subscriptions through Microsoft partners. For those users that want to continue experimenting with Copilot for free, there’s something to watch out for as well. The free version of Copilot is getting Copilot GPTs that allow you to customize and tailor a Copilot that you can discuss a particular topic of your choosing.

Today you should be able to see some of the topics already available, such as fitness, travel, cooking and more. Along with these developments, Copilot is getting an iOS app and an Android app , and Copilot is coming to the Microsoft 365 mobile app. With these new apps, you’ll be able to have a single AI run across your devices, able to analyze information from your web usage, your PC use, and the apps you use to make its help more context specific.

The Copilot app is equipped with the same powerful tools that the PC version benefits from, such as GPT 4, Dall E 3’s image creation capabilities, and the ability to input your own images into Copilot and have it respond to them . Copilot will be added to the Microsoft 365 app on both iOS and Android devices over the course of the next month for users who have a Microsoft account, and these users will be able to export the content that they generate as a Word or PDF document.

Microsoft’s vision for this is that you’ll be able to summon Copilot almost instantly, as soon as you need it, and no matter what device you're currently using. It also looks like there are plenty more Copilot Pro features in the pipeline similar to how we’ve seen multiple improvements to the standard version of Copilot in Windows 11 .

Divya Kumar relayed this while speaking to The Verge, referring to Microsoft’s recent release schedule as a “rolling thunder.” With Copilot Pro, Microsoft is aiming to catch the attention of “power users like creators, researchers, programmers and others” that might be interested in the latest innovations that it, with its collaborator OpenAI, has to offer.

Microsoft has recently overtaken Apple as the most valuable company in the world, and it’s not showing signs of losing steam . Yusuf Mehdi, Microsoft’s Executive Vice President and Consumer Chief Marketing Officer, claims that Copilot empowers “every person and every organization on the planet to achieve more.” If there’s a reason that you might want or even need assistance or advice digitally, it’s clear how eager Microsoft is to be there to meet it..