Mercedes Benz To Preview AI Powered MBUX Virtual Assistant At CES 2024

By Carandbike Team 1 mins read Published on December 31, 2023 Follow us on The MBUX UI will get a major update at CES 2024. The German auto giant will also showcase the Concept CLA Class at CES 2024. Mercedes will also showcase the electric G Class prototype at CES. Mercedes Benz has announced its plans to unveil the updated MBUX user interface, incorporating artificial intelligence (AI) at the upcoming Consumer Electronics Show 2024 (CES) next month in the US.

One of the biggest tech and automobile shows globally, CES remains a highly sought after platform for tech and automakers alike to showcase their respective new technologies and innovations. : In a statement, Mercedes Benz said that the MBUX Virtual Assistant will see massive upgrades with the ‘Hey Mercedes’ voice assistant getting a new “visual dimension” with high resolution game engine graphics from Unity.

AI will power the feature and will combine the intelligent systems of MBUX into a single entity and present an expressive new face to the customer for more natural interaction. The MBUX Virtual Assistant will be running on the in house developed Mercedes Benz Operating System (MB.OS) and will go on to headline several new digital innovations that will be present at the tech show.

Speaking about the innovation, Ola Källenius, CEO, Mercedes Benz, said, “Mercedes Benz is reinventing the digital passenger experience by leveraging AI to offer human like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood.

Paired with our in house MB.OS architecture, this approach will define the future of digital luxury.” : Apart from the new tech, the German auto giant will also showcase the Concept CLA Class at CES 2024. The new CLA Class Concept is based on the MMA (Mercedes Modular Architecture) and MB.OS, and will offer a close to production insight on the future family of vehicles based on the same.

The automaker also plans to showcase a camouflaged prototype of the electric G Class, apart from developments in in car entertainment. CES 2024 is set to kick off on January 9 at the Las Vegas Convention Center in Nevada, US, and will be held until January 12. 53,000 km Diesel Manual 35,000 km Petrol Manual 53,232 km Petrol+CNG Manual 46,630 km Petrol Automatic 17,459 km Petrol Manual 72,000 km Petrol Manual 73,810 km Petrol Manual 72,000 km Petrol Automatic 36,800 km Petrol Manual 65,400 km Diesel Automatic.