Marketing Maverick Matt Seiler Joins Converge Board to Champion Data-Driven ROI in a Shifting Landscape

In a move set to reverberate across the global marketing landscape, Converge, the innovative platform empowering brands and agencies with robust marketing measurement, has announced the appointment of industry titan Matt Seiler to its Board of Directors. This strategic addition underscores Converge’s commitment to driving tangible value for its clients at a time when the call for ROI-driven marketing has never been louder or more urgent.

Matt Seiler’s pedigree in the world of marketing and media is unparalleled.

A true veteran, his illustrious career includes transformative leadership roles as CEO of Omnicom Media Group and IPG Mediabrands, as well as significant stints at iconic agencies like TBWAChiatDay and BBDO. He is widely recognized for his visionary approach, consistently pushing the boundaries of what’s possible in marketing by championing innovation and, crucially, by rigorously quantifying its value.

His appointment to Converge’s board is a clear signal of the company’s intent to further solidify its position at the forefront of marketing accountability.

Converge stands at the nexus of data and decision-making, providing global brands and agencies with the tools to precisely understand and optimize their marketing investments.

In an era where every marketing dollar is scrutinized, Converge offers a holistic, full-funnel approach to measurement, moving beyond superficial metrics to deliver deep, actionable insights that drive both brand building and performance. Their platform empowers marketers to navigate the complexities of fragmented media landscapes, ensuring that strategies are not just creative, but also demonstrably effective.

“We are absolutely thrilled to welcome Matt Seiler to our Board,” said Jeff Brentilla, CEO of Converge.

“Matt’s deep operational experience leading two of the world’s largest agency holding companies, combined with his unwavering commitment to quantifying marketing’s value, makes him an invaluable asset. His insights will be pivotal as we continue to scale our platform and empower an ever-growing number of clients to achieve true marketing accountability.

The demand for reliable, ROI-driven solutions is surging, and Matt’s expertise will accelerate our ability to meet this critical need.”

Seiler himself expressed his enthusiasm for joining Converge, highlighting the platform’s potential to redefine marketing effectiveness. “For years, I’ve advocated for a more scientific, data-driven approach to marketing, one that clearly demonstrates its impact on business outcomes,” commented Seiler.

“Converge is at the forefront of this evolution, offering sophisticated solutions that global brands and agencies desperately need. I’m incredibly excited to contribute to their mission and help clients unlock the true power and accountability of their marketing spend. Together, we can elevate marketing from a cost center to a verifiable growth engine.”

This strategic appointment is poised to significantly strengthen Converge’s leadership and market presence.

With Seiler’s guidance, the company is set to further innovate its offerings, helping more organizations worldwide transform their marketing strategies into highly measurable, high-performing investments. As the marketing industry continues its rapid evolution, Converge, now bolstered by Matt Seiler’s unparalleled experience, is exceptionally well-positioned to lead the charge towards a future defined by undeniable marketing ROI.