Maker’s Mark Just Topped the List of Best Selling American Whiskeys

Despite agave spirits outpacing American whiskey sales domestically, globally, whiskey remains a lucrative business. A recent list of the world's best-selling American whiskey, published by industry news site Drinks International, revealed some intriguing outcomes, with Maker’s Mark claiming the top spot globally. The survey indicated consumer preferences at bars, involving 100 establishments in 33 nations known for their acclaim in lists such as World’s 50 Best Bars and Tales of the Cocktail Spirited Awards. Even though Jack Daniel’s and Jim Beam White Label both have impressive sales figures and well-known brands, Maker’s Mark outperformed them. Owned by Beam Suntory, alongside Jim Beam, Maker’s Mark is typically more expensive yet less imprinted than the popular White Label. It appears that consumers are prepared to pay a premium for superior whiskey, which put Maker’s Mark ahead of other financially accessible competitors. The list predominantly consists of popular American whiskey brands from major distilleries in Kentucky and Tennessee, with a solitary rye whiskey making the cut. The list excluded craft and single malt varieties. The upcoming year might witness some changes in the list, potentially with a few brands swapping places but no significant additions or eliminations. Nevertheless, popular blender Barrell Craft Spirits may gain popularity, entering the list in 2024. The list was compiled by Flicker, who writes weekly for Robb Report as their whiskey critic, and is an independent journalist covering the spirits industry.