Las Vegas Hits the Jackpot! LVCVA's 5-Day Sale Delivers Explosive Bookings and Millions in Revenue

Las Vegas, the entertainment capital of the world, recently uncorked a new bottle of bubbly, celebrating the monumental success of its inaugural "5-Day Sale." Spearheaded by the visionary Las Vegas Convention and Visitors Authority (LVCVA) in a first-of-its-kind direct-to-consumer collaboration with the city's premier resorts, this promotion wasn't just a sale; it was a resounding declaration of Las Vegas's irresistible allure and a powerful economic shot in the arm.

From June 24th to June 28th, the LVCVA partnered with a constellation of iconic properties, including MGM Resorts International, Caesars Entertainment, Wynn Las Vegas, and The Venetian Resort, to offer enticing deals that beckoned travelers from across the globe.

The goal was simple: fill future room nights and inject vitality into the city's vibrant tourism sector. The results, however, were anything but simple – they were spectacular.

The numbers speak volumes about the campaign's overwhelming triumph. A staggering 39,000 room nights were booked during the five-day window, translating into a projected $14.5 million in future hotel revenue.

But the economic ripple effect didn't stop there. Factoring in the anticipated spending on Las Vegas's unparalleled non-gaming attractions—think world-class dining, electrifying entertainment, and luxurious retail—the promotion is expected to generate an additional $37.5 million. This brings the total projected economic impact to an eye-popping $52 million, a testament to the city's enduring appeal and the LVCVA's innovative approach.

Steve Hill, President and CEO of the LVCVA, effusively praised the initiative, stating, "Our 5-Day Sale was a huge success, delivering on its promise to fill future room nights and drive economic impact into the destination." His sentiment was echoed by resort executives who witnessed the immediate surge in bookings.

Mike Neard, Chief Marketing Officer for MGM Resorts International, lauded the LVCVA for "stepping up and bringing this unique promotion to life," emphasizing its ability to reach a broad audience and drive future bookings efficiently. Sharon Smith, Chief Marketing Officer for Caesars Entertainment, shared the enthusiasm, calling the LVCVA an "incredible partner" in the initiative.

Diving deeper into the data, the average stay booked during the sale was approximately 2.7 nights, with an average daily rate (ADR) of $270.

This indicates not only a high volume of bookings but also a healthy revenue per night, showcasing that visitors were eager to invest in quality Las Vegas experiences. The top booking windows revealed fascinating insights into traveler preferences, with October 2024, May 2025, September 2024, and March 2025 emerging as the most popular times for future visits.

This long-term booking trend provides significant stability and predictability for the city's hospitality sector.

The success of this groundbreaking direct-to-consumer promotion signals a new era for Las Vegas tourism marketing. Given the remarkable outcomes, the LVCVA has already indicated plans to implement similar sales strategies in the future.

By directly engaging potential visitors and offering compelling reasons to book, Las Vegas continues to innovate and solidify its position as the world's premier destination for unforgettable experiences. The future of the entertainment capital looks brighter than ever, with more exciting promotions on the horizon promising even more opportunities to 'Only Vegas' it up.