Kerala Congress's Digital Dream Turns into an Internal Nightmare

Well, this is quite the turn of events, isn't it? The Kerala Pradesh Congress Committee (KPCC) has decided to pull the plug on its very own digital media cell. And honestly, when you dig into the reasons why, it’s not hard to see why they felt they had no choice. It seems this unit, initially set up to boost the party's image online, ended up becoming a hotbed for internal cyber-attacks and some pretty nasty smear campaigns, all directed at their own leaders.

You know, it's one thing to face criticism from your political rivals, but to have it come from within your own house? That's a different kind of wound. Sources close to the party tell us that the complaints weren't just a whisper; they were a persistent, growing chorus. Accusations flew left and right about how members of the cell were actively targeting certain leaders, while simultaneously pushing agendas for others, creating a rather toxic online environment that did more damage than good for the party's overall cohesion and public image.

It's interesting to note that Hibi Eden, a prominent MP and the original convener who played a key role in setting up this very cell, had already distanced himself from it a while back. He saw the writing on the wall, perhaps, or simply grew weary of the internal bickering spilling into the digital space. His initial vision for a dynamic online presence, it seems, got lost amidst the factional squabbles that have, let's be honest, long plagued the party.

Other senior figures weren't shy about voicing their concerns either. K. Muraleedharan, for instance, didn't mince words. He openly criticized the cell, pretty much stating that it was actively engaged in "character assassination" of fellow party members. Imagine that! He felt it was doing more harm than good, becoming a tool for internal factionalism rather than a unified voice for the Congress. And when a leader like VD Satheesan, the Leader of the Opposition, steps in and acknowledges the "serious complaints," you know things have reached a critical point.

The final decision, we hear, wasn't taken lightly. It came after a high-level meeting where the extent of the damage caused by these internal skirmishes online became undeniable. What's next for the Congress in the digital realm? Well, they're not abandoning the online world entirely, of course. The plan now is to establish a new, far more disciplined social media mechanism. This revamped unit will likely operate under tighter, centralized control, perhaps even merging with the party's existing cyber team. The hope is to foster a more constructive and unified online presence, one that actually promotes the party's ideals rather than tearing it apart from within. It’s a necessary reset, if you ask me, to get their digital house in order.