Kanzhun's Stellar Q2 Performance: Profit Soars 70% as User Base Expands

Kanzhun Limited (NASDAQ: BZ), the innovative force behind China's leading online recruitment platform BOSS Zhipin, has once again demonstrated its formidable market prowess, announcing a stunning 70% year-over-year surge in net profit for the second quarter of 2025. This exceptional performance underscores the company's robust operational efficiency and expanding footprint in the highly competitive recruitment landscape.

The Beijing-based tech giant reported a net profit of $146.5 million (equivalent to 1.06 billion yuan), a monumental leap from the $86.2 million recorded in the same period last year.

This impressive bottom-line growth was propelled by a substantial 33.5% increase in total revenues, which soared to $769.1 million (5.58 billion yuan) for the quarter. Such figures paint a vivid picture of a company not just growing, but accelerating its trajectory.

Beyond the impressive financial metrics, Kanzhun’s user engagement continues to flourish.

The average monthly active users (MAUs) on BOSS Zhipin reached an impressive 50.8 million, marking a solid 17.5% increase compared to the previous year. This consistent growth in user base highlights the platform's enduring appeal and its ability to connect job seekers with employers through its unique direct chat feature, fostering more efficient and personal recruitment processes.

Digging deeper into the financials, Kanzhun’s adjusted net profit, which excludes share-based compensation expenses, also saw a significant boost, climbing 52.8% year-over-year to $194.2 million (1.41 billion yuan).

The company's gross margin stood strong at 85.3%, a testament to its efficient cost management and scalable business model. This strong profitability indicates that Kanzhun is not just expanding its user base and revenue, but doing so in a highly sustainable and profitable manner.

Looking ahead, Kanzhun's management has provided an optimistic outlook for the third quarter of 2025, projecting revenues to fall between $780 million and $800 million (5.66 billion yuan to 5.81 billion yuan).

This forecast suggests continued momentum and confidence in the company's ability to capitalize on China's dynamic labor market and reinforce its leadership position. As Kanzhun continues to innovate and expand its offerings, its Q2 results serve as a powerful indicator of its bright future and ongoing success in reshaping the recruitment industry.