JointCommerce Revolutionizes Programmatic Advertising: Unlocking Unprecedented Growth for Highly Regulated Industries

In a groundbreaking move set to redefine advertising landscapes, JointCommerce, a trailblazer in programmatic solutions, has announced a significant expansion of its capabilities, specifically tailored to empower retailers and brands navigating the intricate world of highly regulated industries. This strategic enhancement is designed to unlock new avenues for growth and precision targeting within sectors like Cannabis, CBD, Hemp, Vaping, and Alcohol, which have historically faced immense challenges in traditional advertising spaces.

For years, businesses in these burgeoning yet restricted markets have grappled with a complex web of compliance requirements and the outright exclusion from mainstream advertising platforms.

JointCommerce is stepping forward as the essential partner, offering a sophisticated, full-service managed programmatic solution that cuts through the noise and delivers compliant, impactful campaigns.

The expanded platform introduces a suite of cutting-edge channels, dramatically broadening the reach for brands.

Advertisers can now tap into the power of Connected TV (CTV), engaging audiences on their preferred streaming platforms; Audio advertising, reaching listeners through podcasts and digital radio; and Digital Out-of-Home (DOOH), transforming public spaces into dynamic advertising canvases. Complementing these are robust Mobile App/Web capabilities, ensuring comprehensive reach across digital ecosystems.

This innovative approach is a game-changer for brands seeking to connect authentically with their target demographics.

JointCommerce’s technology offers unparalleled brand safety, ensuring advertisements appear in compliant environments, alongside advanced targeting functionalities that allow for hyper-specific audience segmentation. From geotargeting to behavioral insights, brands can now reach the right consumers with the right message, at the opportune moment, all while adhering to stringent industry regulations.

Paul Tapp, CEO of JointCommerce, articulated the company's vision: "The highly regulated verticals of cannabis, CBD, vaping, and alcohol present unique marketing challenges that demand innovative, compliant solutions.

Our expanded programmatic capabilities are a direct response to this need, providing brands with the precision, control, and reach required to thrive in these complex markets. We're not just offering advertising; we're offering a lifeline to growth and market leadership where traditional avenues fall short."

Retailers and brands will benefit immensely from JointCommerce's commitment to transparency and efficiency.

The platform provides comprehensive campaign reporting, offering deep insights into performance metrics, allowing for continuous optimization and measurable ROI. This level of detail empowers marketers to make data-driven decisions, maximizing their ad spend and refining their strategies in real-time.

By leveraging JointCommerce’s expertise, businesses in these regulated sectors can finally break free from the constraints of limited advertising options.

The company's expansion is more than just new features; it's a testament to its dedication to fostering innovation and providing a compliant pathway for growth, ensuring that even the most scrutinized industries can achieve powerful, effective advertising campaigns in the digital age.