iQIYI's iJOY 2025: Unveiling 400+ New Titles, AI Integration, and a Vision for Entertainment

The iQIYI iJOY Conference 2025 has just concluded, leaving the entertainment world abuzz with its ambitious vision and an astonishing reveal of over 400 new titles. The event underscored iQIYI's unwavering commitment to "Creative Power" – a strategy that masterfully blends established blockbuster IP with innovative long and short-form content, all supercharged by cutting-edge AI technologies.

This isn't just about quantity; it's about a meticulously crafted evolution of storytelling and user engagement.

At the heart of iQIYI's future lies its "iQIYI IP Universe," a testament to its prowess in nurturing and expanding beloved franchises. The conference spotlighted highly anticipated projects like My Altars and Gods, the much-awaited The King's Avatar Season 3, and the enchanting FOX SPIRIT MATCHMAKER.

These titles exemplify iQIYI's strategy of deepening fan connections by building rich, interconnected worlds around popular narratives. Beyond these major releases, the platform is also revisiting iconic successes such as Kuang Biao, Love Between Fairy and Devil, and My Journey to You, promising fresh perspectives and extended storytelling within these cherished universes.

A significant highlight of the conference was the powerful emphasis on "iQIYI's Short Plays." Recognizing the evolving consumption habits of its audience, iQIYI is pouring resources into high-quality, concise narratives that deliver impactful stories in a shorter format.

Critically acclaimed hits like A Life of Bloom demonstrate the immense potential of this genre, attracting a diverse viewership and proving that compelling storytelling isn't bound by traditional runtimes. This strategic move positions iQIYI at the forefront of a dynamic content landscape, catering to both epic sagas and quick, engaging narratives.

Innovation doesn't stop at content formats; it permeates iQIYI's technological backbone.

The company showcased its profound integration of AI across various facets of content creation, production, and distribution. From leveraging AI for enhanced user recommendations and personalized experiences to optimizing production workflows and even exploring AI-assisted content generation, iQIYI is harnessing technology to elevate every aspect of its service.

This commitment to AI ensures a smarter, more efficient, and ultimately more enjoyable experience for its vast user base.

The iJOY Conference also served as a powerful platform for strengthening strategic partnerships. Global giants like OPPO, vivo, P&G, and Unilever were highlighted as key collaborators, underscoring iQIYI's robust ecosystem that extends beyond content production to comprehensive brand integration and innovative marketing solutions.

These collaborations are crucial for driving monetization and expanding the reach of iQIYI's diverse offerings.

Central to iQIYI's strategy is a profound data-driven approach. By meticulously analyzing user insights and consumption patterns, the platform continuously refines its content pipeline, ensuring that new titles resonate deeply with audience preferences.

This intelligent feedback loop not only informs content creation but also optimizes monetization strategies, creating a sustainable and highly responsive entertainment ecosystem.

In essence, the iQIYI iJOY Conference 2025 was more than just a content showcase; it was a bold declaration of intent.

With over 400 new titles, a robust IP strategy, pioneering short-form content, and a relentless pursuit of AI-powered innovation, iQIYI is not merely participating in the future of entertainment – it is actively shaping it. The company's vision for high-quality content and technological advancement promises an exciting era for global audiences, cementing its position as a true industry leader.