India's Golden Riddle: Why the Nation Can't Quit Its Precious Metal Obsession
- Nishadil
- May 17, 2026
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A Puzzled NITI Aayog VC Questions India's Enduring Love Affair with Gold
Dr. Ashok Lahiri, Vice Chairman of NITI Aayog, openly expresses his perplexity over India's profound, almost inexplicable, attachment to gold, questioning its economic rationale amidst deep-seated cultural roots.
There are some things in life that just seem to defy logic, aren't there? For Dr. Ashok Lahiri, the esteemed Vice Chairman of NITI Aayog, India's deep-seated, almost ancestral, love affair with gold falls squarely into this category. He's openly admitted, with a candidness that's quite refreshing, that he finds this national obsession rather difficult to comprehend, especially from an economic vantage point. It’s a sentiment that many economists, looking at balance sheets and growth charts, can surely relate to.
You see, when we talk about investment, the usual economic playbook points us towards assets that generate returns, foster productivity, or contribute directly to economic expansion. Gold, in that traditional sense, doesn't quite fit the bill. It's often seen as a 'dead asset' by financial purists – it doesn't pay dividends, doesn't yield rent, and largely sits there, holding its value (or sometimes not) while other sectors of the economy might be starved for capital. Lahiri's query isn't just academic; it stems from a practical concern about channeling the nation's immense savings into more productive avenues that could fuel India's growth story.
Yet, to view gold purely through an economic lens would be to miss the incredibly rich tapestry of Indian culture and history. For generations, gold has been far more than just a metal; it's a symbol of security, a portable store of wealth, and an intrinsic part of social customs. Think about it: a new baby, a wedding, a festival – gold is almost invariably present, woven into the fabric of celebrations and significant life events. It represents auspiciousness, status, and emotional comfort, often serving as a family's primary financial safety net, especially for those in rural areas or without access to formal banking.
It's this profound duality that creates the riddle. On one hand, you have the emotional and cultural resonance, offering a sense of tangible security and tradition that few other investments can match. On the other, there's the cold, hard economic reality: gold doesn't actively contribute to the nation's GDP or create jobs in the same way, say, investing in infrastructure or manufacturing might. This divergence, as Lahiri observes, is stark when compared to countries like China, which, despite its own historical ties to precious metals, has largely shifted its focus towards more diversified and growth-oriented investments.
Policymakers, of course, are well aware of this challenge. There have been various governmental initiatives, like the Gold Monetisation Scheme, aimed at bringing hoarded gold into the formal economy, but their success has been somewhat limited. The deep-seated habits and cultural significance are, frankly, hard to break. It’s not just about convincing people to invest elsewhere; it’s about reshaping centuries of tradition and trust.
So, while Dr. Lahiri and many other economists might scratch their heads, pondering the sheer magnitude of India's golden affection, perhaps the answer lies not just in numbers, but in the heart of a nation. It's a complex interplay of personal security, cultural heritage, and economic ambition – a fascinating challenge for anyone trying to steer India towards its full potential, one gleaming gram at a time.
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