India Catches Apple Fever: Unprecedented Queues Greet New iPhone Air 17, Watches, and AirPods Pro 3
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- September 20, 2025
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A wave of unparalleled excitement swept across India as Apple enthusiasts flocked to stores in Delhi, Mumbai, and Bengaluru, eager to be among the first to own the much-anticipated iPhone Air 17 series, alongside the latest Apple Watches and AirPods Pro 3. The scenes outside official Apple outlets and authorized resellers were nothing short of a festive spectacle, with queues stretching for hundreds of meters, reflecting the nation's profound connection with the Cupertino giant's innovations.
From the early hours of the morning, dedicated fans, some having camped overnight, created a vibrant atmosphere filled with anticipation and camaraderie.
Many shared stories of their previous Apple purchases, showcasing a deep-rooted loyalty to the brand. The air buzzed with chatter about the iPhone Air 17's groundbreaking features, the advanced health functionalities of the new Apple Watch, and the enhanced audio experience promised by the AirPods Pro 3.
In bustling Delhi, the iconic Apple Saket store became a magnet for tech aficionados, drawing crowds that braved the city's early morning chill.
Similarly, Mumbai's BKC outlet witnessed an unprecedented turnout, with eager customers, from students to professionals, lining up to lay their hands on the cutting-edge devices. Down south, Bengaluru, India's tech hub, mirrored the frenzy, as its Apple store became a focal point for the tech-savvy populace.
The launch event underscored Apple's strategic focus on the Indian market, which continues to emerge as a critical growth engine for the company.
The enthusiasm wasn't just about owning a new gadget; it was about experiencing the latest in design, performance, and ecosystem integration that Apple consistently delivers. Pre-orders had already hinted at overwhelming demand, but the physical turnout on launch day surpassed even optimistic expectations.
Retail partners expressed immense satisfaction, reporting swift sales and a palpable sense of excitement from customers who had waited patiently for this moment.
This "Apple fever" is a testament to the brand's enduring appeal and its ability to continually innovate, captivating a diverse demographic across India. As the new devices make their way into the hands of millions, they are set to redefine user experiences and further solidify Apple's premium standing in the Indian consumer electronics landscape.
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