Google Waves Goodbye: Tech Giant Ends First-Party Tablet Hardware Development
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- August 23, 2025
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In a significant shift in its hardware strategy, Google has officially announced that it is withdrawing from the first-party tablet market. The company confirmed that it will no longer develop its own branded tablets, including the Pixel Slate, and has canceled two unreleased tablet projects that were in the pipeline.
This move signals a clear pivot in Google's internal hardware focus, narrowing its efforts to solely concentrate on its well-received Pixelbook line of laptops.
The decision comes after years of Google attempting to carve out a meaningful presence in the tablet space, often with mixed results.
From the earlier Nexus 7 and Nexus 10, through the premium Pixel C, and more recently, the Chrome OS-powered Pixel Slate, Google has struggled to find a winning formula that resonates widely with consumers or effectively competes with market leaders.
A spokesperson for Google clarified that internal teams working on the canceled tablet projects will be reassigned to the Pixelbook division.
This consolidation is intended to streamline development and allow for a more focused approach to the company's laptop offerings, which have garnered more consistent praise and market traction. Google aims to funnel all its internal hardware engineering resources into creating .
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