Giving Back, One Stay at a Time: How Red Roof and St. Jude Are Changing Lives

There are some partnerships that just feel right, don't they? And for the fourth year running, Red Roof, a name synonymous with accessible travel, is once again throwing its considerable support behind St. Jude Children’s Research Hospital. This isn't just about booking a room, you see; it’s about a chance to make a tangible difference, to perhaps even touch a life, all while you’re out there exploring or simply visiting family this holiday season.

They’ve dubbed it the "Room in Your Heart" campaign, which, honestly, feels pretty apt. From September 18th right through to December 31st, 2024, travelers are being offered a rather generous 15% off their stay at Red Roof properties across the country. And here’s the kicker, the truly important part: a portion of each stay booked using a specific code—that’s VP code 628045, for anyone wondering—will go directly to St. Jude. Think about that for a moment: your getaway, your business trip, it suddenly holds a deeper meaning.

Because, in truth, St. Jude is more than just a hospital. It's a beacon of hope, a place where families grappling with the unimaginable — childhood cancer and other life-threatening diseases — find not just world-class treatment, but also solace. And the beautiful thing? They never receive a bill from St. Jude for treatment, housing, food, or travel. Ever. The focus, and rightly so, is entirely on saving their child. What's more, the research breakthroughs made there? They're freely shared with doctors and scientists globally. It's a ripple effect of healing, a truly profound commitment to humanity.

This isn't Red Roof's first rodeo with such a noble cause, either. Their dedication runs deep. To date, this incredible partnership has already channeled over $1.5 million into St. Jude’s life-saving mission. It’s a testament, really, to what corporate responsibility can look like when it’s genuinely heartfelt and consistent.

Amanda Harlow, the Chief Marketing Officer for Red Roof, put it quite simply, yet powerfully, saying, “We are incredibly proud to continue our partnership with St. Jude Children’s Research Hospital for the fourth consecutive year. The 'Room in Your Heart' campaign isn't just about offering great savings; it's a testament to our ongoing commitment to a cause that touches so many lives. We believe in St. Jude’s mission, and we are dedicated to helping them continue their groundbreaking work.” And, of course, the sentiment is echoed by Richard C. Shadyac Jr., the President and CEO of ALSAC, the fundraising arm for St. Jude. He speaks to the power of such alliances, emphasizing how partners like Red Roof are absolutely critical to ensuring St. Jude can continue its vital work without families ever facing a bill.

So, what’s the takeaway here? Well, if you’re planning any travel between now and the end of the year, consider booking with Red Roof. Use that special VP code, 628045. It’s a small act, really, but one that contributes to something immeasurably grand: giving children a fighting chance, and giving their families the peace of mind they so desperately need. For once, your travel plans can do more than just get you from point A to point B; they can help heal the world, one room, one heart, at a time.